To raise money for the nominated charities through an annual national swimming challenge. Also to support partner pool operators by encouraging sustained participation in swimming.
Limelight has successfully developed a CRM infrastructure capable of meeting the demands of almost 600 venues, thousands of participants and hundreds of thousands of donors. Use of social media and e-communication has provided a dynamic environment for sharing information about fundraising and training.
Limelight has produced research providing a sound business case for pool involvement, ensuring cross-estate support from the UK’s largest pool operators and leisure trusts, and involvement from 574 UK pools. We have also engaged the NGB and a number of swimming related brands, adding value to the campaign and the participant experience.
Swimathon 2011 saw 17,000 swimmers taking part in the challenge, raising over £1.7million for Marie Curie Cancer Care and the Swimathon Foundation. Since its inception in 1986, Swimathon has raised over £36million for charity and successfully encouraged thousands of people to participate in swimming more regularly.