Objective
To create a women’s only campaign aimed at the harder to reach market of 18-30 something year olds that encourages them to take part in sport and physical activity by breaking down barriers to participation and offering premium events and experiences.
Approach
Innovation
Limelight created a new, exciting and unique brand that uses hooks that resonate with the target market such as fashion, beauty and friendship; offering rewards such as pampering, entertainment, goodie bags, refreshments and networking opportunities for taking part in Boutique Sport events.
Partnerships
The brand has developed some exciting partnerships across the sport, fashion, and beauty industries. Vita Coco has been our unique hydration partner across a number of our events, Filthy Gorgeous London created a pop-up pamper lounge to treat ladies to makeovers, nailovers and hair styling at Boutique Run, and other partnerships with brands such as VO5, TRESemme, handbag.com, Ping Pong and Imli have added value through goody bags and providing offers to the Boutique Sport community.
