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The Royal Parks Foundation Half Marathon Charity Workshop was introduced in 2009 to give all charity partners the opportunity to share and learn experiences from each other, as well as hearing from specialist speakers in the fundraising field such as … Continue reading
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Limelight Sports delivered Nike She Runs 10km – Run Unleashed on Saturday night in Sydney. Targeted at the Australian members of the 97,000 strong Nike She Runs Facebook community, the event is the major physical activation for the community to … Continue reading
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Limelight Sports, are the new owners of the world’s biggest duathlon, the London Duathlon. The multi-sport event is staged in Richmond Park on Sunday 15 September. The London Duathlon is the only mass participation event to close Richmond Park annually, … Continue reading
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Saturday 13 April saw thousands of runners light up Battersea Park for the UK’s first ever Energizer Night Run. The 5km or 10km run after sundown saw participants ‘Power Up’ and don their free Energizer LED Headlight to light up … Continue reading
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The Royal Parks Foundation Half Marathon Charity Workshop was introduced in 2009 to give all charity partners the opportunity to share and learn from each other, as well as hearing from specialist speakers in the fundraising field such as Virgin Money … Continue reading
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We are delighted to announce that Limelight Sports and Sport Relief took home the prestigious Sport Participation Event of the Year award at last night’s BT Sport Industry Awards for Sainsbury’s Sport Relief Mile. The national campaign was up against … Continue reading
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The J.P. Morgan Corporate Challenge Series is a world-wide series of 3.5-mile (5.6-km) running events open to groups of full-time employees from organisations within the public and private sectors. In 2012, the Series attracted a total of 253,041 participants from … Continue reading
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Nike’s latest football venture saw 60 talented footballers from across the globe treated to a week-long camp at the Australian Institute of Sport. The boys, who were selected from China, India, Korea, Indonesia, Singapore, Thailand, Japan, Malaysia, New Zealand and … Continue reading
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The UK’s first Energizer Night Run has officially launched in partnership with Limelight Sports! Energizer Night Run is a running event with a twist; taking place after sundown the 5km or 10km run and after-party takes place on Saturday 13 … Continue reading
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The 2013 Royal Parks Foundation Half Marathon Ballot has closed for another year. Results of the ballot will be released to all entrants on Friday 8 February. However, if you didn’t enter the ballot and are still interested in running, … Continue reading
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Thursday 14 March saw Olympic swimming legend and Swimathon President, Duncan Goodhew, take to the pool with Team GB’s youngest qualifier for London 2012, Siobhan-Marie O’Connor, to host a swimming master class with a Year 5 class from Holmleigh Primary … Continue reading
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Limelight Sports have worked alongside Nike to deliver eight tennis activations in celebration of one of the most exciting times of year for the Australian tennis community and the city of Melbourne. The week long activity kicked off with Serena … Continue reading
Overview The Federer and Azarenka consumer retail activations saw 40 special guests (20 per session) invited into surprise retail activation in the Nike store Melbourne Central. The lucky few were told they were attending a session to receive a product … Continue reading
Overview The Serena Williams’ NTC session saw the tennis superstar spend one of her first appearances in Melbourne for 2013 taking a group of 60 aspiring tennis stars and Nike competition winners through her new NTC workout. The session was … Continue reading
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The Wiggle Super Series officially kicked off in Australia this week with the Wiggle Bendigo Belter event on Sunday, December 9. Close to 300 riders turned up to challenge themselves with friends, family and fellow club riders taking on either … Continue reading
Overview The Wiggle Super Series Australia officially kicked off this week in Bendigo, Victoria, with the Wiggle Bendigo Belter event. Close to 300 riders turned up to challenge themselves with friends, family and fellow club riders, taking on either a … Continue reading
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On Monday 19 November Boutique Sport served up their hottest event yet; with 50 London ladies taking to the mats at Covent Garden studio, Yotopia, to experience Hot Pilates (workout in 40°C) or traditional Yogalates (at room temperature). With both … Continue reading
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In its 12th year, the J.P. Morgan Corporate Challenge Sydney attracted record participation numbers proving that the corporate world is very much invested in keeping physically active. Held on Wednesday, November 14, the event saw more than 8,000 runners line … Continue reading
Overview Held on November 14, 2012, the J.P. Morgan Corporate Challenge Sydney event attracted a record number of participants with more than 8,000 runners lining up to tackle the 5.6km course. All participants were representing the Sydney based organisation they … Continue reading
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Nike Football New Zealand’s latest brand activation saw a vacant ‘red zone space’ in Christchurch, New Zealand, transformed into a quality football pitch. The idea behind the activation was simple – to take a vast, colourless space, one which served … Continue reading
Nike Football New Zealand took brand activation to new heights this month when they transformed a vacant ‘red zone space’ in Christchurch, New Zealand, into a quality football pitch. The idea behind the activation was simple – to take a … Continue reading
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On the 7th of October 2012, The Royal Parks Foundation Half Marathon, Pulse3K and Ultra felt the Olympic effect with record numbers of individuals being inspired to participate in sport across these three different running events. The Half Marathon, now … Continue reading
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As winter draws in workouts don’t have to mean being tied to the treadmill or fearing for personal safety when out pounding the pavements, now ladies can be safe and seen with the launch of Boutique Sport’s ‘After Dark’ run … Continue reading
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A specially created Nike activation made sure Sydneysiders kept active over a ten day period in late July, early August 2012. Held from Monday to Friday over the ten day period, the program included Run Club sessions as well as Nike … Continue reading
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More than 500 New Zealanders took part in Nike’s Run Club activation as they ran to show their support for New Zealand shot putter Valerie Adams. Titled ‘Run for Val,’ the Run Club saw participants treated to a ten day … Continue reading
Overview Limelight Sports was approached to drive a special Run Club in Sydney over a ten day period covering late July and early August 2012. Working with the Nike team and creative agency Razor on the activation, Limelight Sports coordinated … Continue reading
Overview Limelight Sports was tasked with developing a unique Run Club for Nike New Zealand to encourage participation over a ten day period. Titled ‘Run for Val’ after New Zealand shot putter Valerie Adams, the Run Club saw the Limelight … Continue reading
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Nike’s Global Football Campaign The Chance returned for a second time in 2012, with the same key objective: to identify the world’s best young unsigned footballing talent, and give them a unique platform to enable them to become better players. … Continue reading
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The 26th annual J.P. Morgan Corporate Challenge took place on 11th &12th July in Battersea Park, London, with a capacity crowd of 26,000 entrants from 595 companies. Spirits were not dampened by our wet British summer, as the runners embraced … Continue reading
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At Friday’s Event Awards, Limelight Sports, the UK’s leading sports participation company, won Best Sustainable Initiative for its alternative commuting service Samsung Home Run. The award credited both its originality and relevance to people’s desire to stay healthy when faced with … Continue reading
Objective To coordinate 16 trials at various venues across Australia and New Zealand to find a selection of promising young football players, and then to deliver an ultimate life changing experience for these players to live and train like a … Continue reading
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Thirty-eight carefully selected footballers lived, trained and played like professional footballers at the Australian Institute of Sport (AIS) in Canberra last week. The potentially life changing experience, which formed part of Nike’s global ‘The Chance’ campaign, saw the boys fight … Continue reading
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Following a successful Swimathon Weekend back in April 2012, fundraising for the event has now reached over £2.2million! The Swimathon Weekend saw 26,000 swimmers take part in the 25th annual Swimathon Weekend for two of the country’s most prominent charities, … Continue reading
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Ten aspiring Aussie footballers this week earned the ultimate pitch side seats at the Socceroo’s V Japan World Cup Qualifier at Suncorp Stadium, Brisbane, Australia. The interactive promotion titled ‘Force Your Way In’ formed a part of Nike’s global football … Continue reading
Objective To provide effective Melbourne based resources and solutions for the City2Sea (Fairfax Events) event operations team, including key staff appointments. Approach Limelight Sports drew on local resources and existing stakeholder relationships to deliver the following elements with the Fairfax … Continue reading
Objectives Strategic objective To assist with the development of, and to implement an interactive promotion that continued aspiring footballer engagement with the ‘Nike My Time Is Now’ campaign and the Nike brand. Promotion objective To create a unique participant experience, … Continue reading
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World champion cyclist Mark Cavendish and Sky Ride Ambassador Kelly Brook were joined by over 150 cyclists for a fun bike ride around London’s iconic Regent’s Park in an event facilitated by Limelight Sports yesterday. The exclusive bike ride took … Continue reading
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On Thursday May 3rd, 3,200 women runners including popular television personality and DJ Ruby Rose came together to ‘steal back the night’ at the inaugural Nike She Runs The Night event in Sydney, Australia. The event, which was the highlight … Continue reading
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The inaugural West Midland Palace to Palace bike ride was held on Sunday 20th May fundraising for The Prince’s Trust. The event was a 45 mile circuit starting and finishing at Warwick Castle taking in the beautiful Warwickshire countryside. Limelight … Continue reading
Overview Limelight Sports was approached to drive and grow the ‘Nike She Runs’ women’s running community, combining online and offline activity, which encouraged women to get active and share their passion for running with other likeminded women. The She Runs … Continue reading
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The England Golf Partnership (EGP) has appointed Limelight Sports, the UK’s leading sports participation company, to help them develop a new ‘door-step’ version of the sport The format will appeal to both existing and new players and will extend the … Continue reading
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Royal Parks Foundation Ultra, partnered with Scope The Royal Parks Foundation Ultra is an exciting new annual sporting challenge unlike any other UK Ultra. It has been created for regular runners looking to make the leap into long distance running … Continue reading
Objective To simulate an ‘Amazing Race’ style event for thousands of participants across Melbourne – involving Melbourne’s most iconic venues – with an even playing field for all ages and fitness levels. Approach Limelight Sports was approached to take an … Continue reading
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This March, the Melbourne City Romp saw more than 5,000 Rompers hit the streets of Melbourne navigating their way to various checkpoints across the city in an ‘Amazing Race’ style treasure hunt. Held as the flagship fundraising event for the … Continue reading
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More than one million men, women and children have taken part in the Sainsbury’s Sport Relief Mile over the Sport Relief Weekend, with a record number of people taking to the streets on Sunday 25th March at hundreds of Mile … Continue reading
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Limelight Sports Group has launched a new blog – Redefining Sport™. This was first launched internally at Limelight at the end of 2010 in an effort to capture the uniqueness of our business. We managed to boil down the essence … Continue reading
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Samsung Bike Week 2012 took place 16 – 24 June. With over 1,500 events taking place across the UK and with over 480,000 participants, this year’s campaign was a huge success! To launch Samsung Bike Week, Limelight Sports organised the … Continue reading
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Limelight Sports, is delighted to announce it has won three more major industry awards. Limelight Sports was named Sponsorship Agency of the Year in the small/medium size agency category. Limelight’s client Nike won the award for Best Grass Roots Sponsorship for … Continue reading
As a Senior Account Manager within the Events Unit, Gemma is responsible for the strategic direction and management of client relationships of a number of accounts including the Royal Parks Foundation Half Marathon and Mayor of London Sky Ride. Gemma … Continue reading
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The traditional Australia Day international wheelchair road race had an even greater profile in this Paralympic year, with Limelight Sports managing another successful event in Sydney’s inner city streets. Local wheelchair sports legend Kurt Fearnley once again took top honours, … Continue reading
Objective Nike Training Club (NTC) is a campaign aimed at young women to increase participation in sport, encouraging a healthy, active lifestyle through education and inspiration. Weekly NTC live classes are delivered in a variety of locations throughout the UK … Continue reading
The London Youth Games are a unique season of events at the heart of youth sport in the Capital, involving all 33 London Boroughs and 26 National Governing Bodies. Objectives Create a growing calendar of high quality sporting competitions catering … Continue reading
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FreeSport activities have kicked off and are taking place all over London. With 30 different sports in 31 London boroughs there is something for everyone. To get involved and find out what activities are happening near you, please visit the … Continue reading
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Limelight Sports Melbourne team helped Fairfax Media deliver the introduction of a sister event to the world famous ‘City 2 Surf’ recently. The event, which is the sister event to Sydney’s Sun-Herald City2Surf presented by Westpac, recorded a sold out field of … Continue reading
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On the 4th of December Vol. 1 of the Nike SB’s Chronicles launched Globally. Melbourne held one of the worldwide webcast premiere’s at its Abbotsford head quarters. Check the link below to find out how it all went down: http://vimeo.com/33631518
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The Limelight Sports team delivered the finale of the global J.P Morgan Corporate Challenge Series in Sydney recently. The spirit of the 11th running of the J.P. Morgan Corporate Challenge in Sydney is captured in video that showcases the race’s … Continue reading
Objective Create and deliver a cool Nike football experience that would leverage off the Socceroos and All Whites FIFA World Cup farewell match at the Melbourne Cricket Ground. Approach Limelight worked with the Nike team to fulfil the stated mandatory … Continue reading
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After months of intensive judging by 22 of the very best in the events industry, the shortlisted finalists were showcased at the Event Awards on Tuesday 20 September 2011 at a sumptuous awards ceremony at the Roundhouse, Chalk Farm. … Continue reading
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After a successful first year, Home Run has big expansion plans for 2012. With ever increasing transport issues, particularly during the Olympics, Home Run offers a healthy and enjoyable alternative to the post work commute. Check out our video. To … Continue reading
Limelight Sports & Sport Relief win at BT Sport Industry Awards
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Royal Parks Foundation Half Charity Workshop
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Nike She Runs takes brand activation to a new level
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2013 J.P Morgan Corporate Challenge, London
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Limelight Sports acquire London Duathlon 2013
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