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Limelight Sports

    Unlocking the
    Marketing Potential of
    Mass Participation Sport

    We passionately believe in their power. They are designed for all: to discover, experience and share...

    We do this with, and for, brands. Tailoring to their audiences, needs, plans, targets and ambitions. Small to huge, local to global, strategy to delivery.

    Us

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    Steve Dews

    Steve Dews
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    Steve Dews

    Head of Technology

    Limelight History

    I have been with Limelight Sports for over 10 years and experienced first hand countless campaigns in this time. This experience of the live event and event campaigns coupled with my technical knowledge allows me and my team to specialise in “applied technology”; technology that is designed for participation sport enhancing the experience of the participant and their spectators.

    Sports Interests

    Keen cyclist and triathlete. Soft spot for Birmingham city.

    Jo McDiarmid

    Jo McDiarmid
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    Jo McDiarmid

    Account Director (UK)

    Limelight History

    I joined Limelight Sports in 2008, coming from a background in corporate sponsorship and hospitality, and have worked across some of Limelight’s biggest projects. I’m responsible for the strategic direction and delivery of internal and external marketing projects, and managing the Marketing team.

    Sports Interests

    I was UK cheerleading champions three times over (in my youth!), but have more recently hung up the pom poms in favour of aerobics – a slightly less noisy means of keeping fit

    Katie Woodrow

    Katie Woodrow
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    Katie Woodrow

    Project Coordinator (UK)

    Limelight History

    I joined in 2012 to work on the TfL Olympic Project, delivering the crowd and traffic management for the road events. I have since been lucky enough to work on projects such as the Royal Parks Foundation Half Marathon, Nike Training Club, British Gas Swims Britain and J.P. Morgan Corporate Challenge

    Sports Interests

    I spend most weekends running around chasing a hockey ball in various locations across the country. I love to ski (recreational only!) and will take any and all opportunities to get to the mountains whenever I can!

    Rupert Martin

    Rupert Martin
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    Rupert Martin

    Project Coordinator (UK)

    Limelight History

    I joined Limelight in 2013 in the Experience team, helping deliver some iconic mass participation events for both youths and adults in the UK. My passion for taking part and enthusing others into sport makes Limelight the perfect place to work!

    Sports Interests

    At times there is no better feeling than grinding out a tough win on a muddy rugby pitch; however there are other times when I would far rather be in 30 degree water surfing some of the best waves in the world or at the top of a freezing cold mountain with meters of fresh snow below me!

    Toni Garman

    Toni Garman
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    Toni Garman

    Assistant Staffing and Logistics Manager (UK)

    Limelight History

    After leaving the world of event crewing I joined Limelight Sports in June 2013 to work in the Experience team – I love the buzz and the challenges that come with the role….you can’t beat working on event day and seeing all your hard work pay off!

    Sports Interests

    You’ll usually find me jumping around my living room to my latest fitness DVD or cycling to and from work.

    Leyanne Jenkins

    Leyanne Jenkins
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    Leyanne Jenkins

    Account Director - Cycling (UK)

    Limelight History

    I joined Limelight in 2013 to grow our global cycling strategy, and develop new event concepts. My background is mass participation charity events and elite sports. For a number of years I worked for British Cycling delivering major events before moving to the Games to deliver the Olympic BMX.

    Sports Interests

    I love cycling and it’s fair to say that I’m happiest when I’m out my bike! From taking on new challenges, weekend training rides, to pootles about town, and soon to be back MTB'ing. To complement the riding this I’ve taken up pilates, and in the winter you'll find me out in the mountains skiing.

    Andrew O’Loughlin

    Andrew O’Loughlin
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    Andrew O’Loughlin

    Managing Director (Australia)

    Limelight History

    I was lucky to be part of the UK company team for 5 years during a massive growth phase, and then set up the Australia/NZ company in 2009. Have been the MD since then!

    Sports Interests

    Run, bike (road/MTB/fixie), swim (badly). Golf (even worse…), and anything else where you can hit/pass/shoot!!

    Philip Taylor

    Philip Taylor
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    Philip Taylor

    Commercial Partnerships Manager

    Limelight History

    I joined Limelight in April 2013, previously working in partnerships at the City of London Corporation. Growing up Michael Jordan stood out for me as a true sports icon and even from a young age I was fascinated by the relationships between brands and athletes. Working as part of the commercial team has given me the opportunity to work on some incredible projects with amazing brands as well as fulfil a dream of working with Nike.

    Sports Interests

    Coming from Durham in the North East of England naturally you either become a Newcastle or Sunderland fan, but my first love was the Chicago Bulls. I enjoyed playing Basketball from a young age and it was only later in life my love blossomed for football. I have completed the Great North Run on two occasions and enjoy running regularly.

    Diccon Loy

    Diccon Loy
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    Diccon Loy

    Commercial Director (UK properties)

    Limelight History

    My Limelight Sports career kicked off with Nike's PannaKO '04 & now involves the growth, development & direction of Limelight's own properties.

    Sports Interests

    Football now replaced by multi-sport (London Duathlon 2005 was my first) & iron-distance soon? Marathon highlight was NYC '08 & now just 90 secs off Good for Age

    Tom Kerry

    Tom Kerry
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    Tom Kerry

    Events Director (UK)

    Limelight History

    I joined Limelight in 1999, initially working on mass participation multisport events for young people; I’m now the Events Director with responsibility for a team of 20+ people creating and delivering premium participation sporting experiences

    Sports Interests

    I’m a keen runner and cyclist who loves parkrun and who regularly enters into participation events. I volunteer with Ealing, Southall and Middlesex AC young athletes and passionately believe in the benefits of an active world

    Craig Dews

    Craig Dews
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    Craig Dews

    CEO

    Limelight History

    Joined Limelight in 1998 as Project Manager for Swimathon. Appointed CEO in November 2001 and have looked to develop the team, our client relationships and our company credentials since then. Very privileged to lead such a talented and enthusiastic team of people.

    Sports Interests

    Football and Rugby League. Now running and cycling. Duathlon debut September 2014!

    Bastien Hibon

    Bastien Hibon
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    Bastien Hibon

    Marketing Director (UK)

    Limelight History

    Using mass participation to get brands and communities to meet around sport was a fascinating proposition when I joined in August 2013. Since then I have learned to understand the incredible power of mass participation and fallen for the passion and creativity of the Limelight Sports team

    Sports Interests

    Pinning down to one sport or one sport event is impossible! Sport has always been at the heart of my life – Noah, Pirmin Zurbriggen, Clyde Drexler, Federer, Zidane… The sports I practice the most regularly are tennis, skiing, cycling and hiking.

    Mike Jones

    Mike Jones
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    Mike Jones

    Head of Business Development

    Limelight History

    New to the company in March 2014 following 16 years within Formula 1 and top level motorsport. Focused on commercialising our international properties and top domestic experiences.

    Sports Interests

    I like a whole bunch of sports, but particularly enjoy motorsport, cycling, rugby and golf. I ran the 2009 London Marathon and raced several sportives including London-Paris, although I do less sport than I used to which is now limited to the occasional run or bike ride.

    Katherine Smallwood

    Katherine Smallwood
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    Katherine Smallwood

    Technology Operations Lead

    Limelight History

    I joined Limelight Sports in December 2013 in a newly created role within the expanding Technology department. Having worked in the B2B events industry for a number of years my background is primarily in event marketing and more recently event registration and technical project management.

    Sports Interests

    Member of the gym, I enjoy short-distance running and swimming and I was a keen netball player through my school and university days.

    Tom Newton

    Tom Newton
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    Tom Newton

    Account Coordinator (Australia)

    Limelight History

    After completing an internship at Limelight in 2012 I was offered an Account Coordinator role and have continued ever since, I have worked across Event Experience elements for accounts such as ESPN, J.P. Morgan, Ricoh & Nike Running/Football.

    Sports Interests

    I am a lover of all sports, whether watching the pro’s or participating myself I can’t get enough! Currently playing Cricket for Surrey Hills Cricket Club and enjoy getting out and playing Golf & Tennis as often as I can.

    Alice Montgomery

    Alice Montgomery
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    Alice Montgomery

    Junior UX / UI Designer (UK)

    Limelight History

    I joined the CRM team in February 2013 and was involved in Swimathon, Bike Week, Royal Parks Foundation Half Marathon and the Ultra. In December I made the transition to the Tech team. Since then I’ve got to work on a variety of different projects, practicing my coding and UX skills.

    Sports Interests

    Running will always be my passion, but I also love to swim, gym, ski, play netball and go on a lunch time roller blading date with Emma! After realising how competitive and enthusiastic Limelight is I have taken part in a variety of runs and triathlons and am always seeking out my next challenge!

    Limelight Sports Ltd

    29-35 Rathbone Street
    London
    W1T 1NJ
    Tel: +44 (0) 20 72994160
    Fax: +44 (0) 20 72994161

    info@limelightsports.com

    Limelight Sports Australia

    86 Tope Street
    South Melbourne
    VIC 3205
    Tel: +61 (0) 3 9645 9033

    hello@limelightsports.com

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