Limelight Sports’ CEO, Craig Dews, received an Outstanding Contribution to the Sponsorship Industry Award at the 2016 UK Sponsorship Awards in London.
Marketing Potential of
Mass Participation Sport
We passionately believe in their power. They are designed for all: to discover, experience and share...
We do this with, and for, brands. Tailoring to their audiences, needs, plans, targets and ambitions. Small to huge, local to global, strategy to delivery.
Head of Technology
I have been with Limelight Sports for over 10 years and experienced first hand countless campaigns in this time. This experience of the live event and event campaigns coupled with my technical knowledge allows me and my team to specialise in “applied technology”; technology that is designed for participation sport enhancing the experience of the participant and their spectators.
Keen cyclist and triathlete. Soft spot for Birmingham city.
Regional Director (Dubai)
Since joining LS in 2005 I have worked with most of our clients and projects; ranging from Nike, Sky, Sport Relief, British Gas to TfL and LOCOG. I now work out in Dubai developing our offering in the region. I believe in and am passionate about having the participant at the heart of our work and enabling anyone to achieve in sport.
You will never find me far from a pair of trainers, love a trainer! I have completed 5 marathons, now I am in Dubai I no longer cycle to work but most mornings you will find me at a circuit class, in the gym, cycling at Al Qudra or taking part in one of Dubai’s many sports events!
Managing Director (Australia)
I was lucky to be part of the UK company team for 5 years during a massive growth phase, and then set up the Australia/NZ company in 2009. Have been the MD since then!
Run, bike (road/MTB/fixie), swim (badly). Golf (even worse…), and anything else where you can hit/pass/shoot!!
Joined Limelight in 1998 as Project Manager for Swimathon. Appointed CEO in November 2001 and have looked to develop the team, our client relationships and our company credentials since then. Very privileged to lead such a talented and enthusiastic team of people.
Football and Rugby League. Now running and cycling. Duathlon debut September 2014!
Project Coordinator (UK)
I started working for Limelight Sports back in 2011 as event day staff with my first event being an all-inclusive Nike football tournament. Having really enjoyed working on live events, I was keen to understand how mass and more exclusive events are planned and organised. After graduating in 2014, my employment started as a full time project coordinator and I have never looked back.
I have always loved the game of football whether it is playing, watching or crying. I like keeping fit and going to the gym on a regular basis. Since working at Limelight I have grown fond of cycling and I am planning to go check out my local velodrome in Herne Hill to improve my competitive cycling ability.
Marketing Director (UK)
Using mass participation to get brands and communities to meet around sport was a fascinating proposition when I joined in August 2013. Since then I have learned to understand the incredible power of mass participation and fallen for the passion and creativity of the Limelight Sports team
Pinning down to one sport or one sport event is impossible! Sport has always been at the heart of my life – Noah, Pirmin Zurbriggen, Clyde Drexler, Federer, Zidane… The sports I practice the most regularly are tennis, skiing, cycling and hiking.
Commercial Director (UK properties)
My Limelight Sports career kicked off with Nike's PannaKO '04 & now involves the growth, development & direction of Limelight's own properties.
Football now replaced by multi-sport (London Duathlon 2005 was my first) & iron-distance soon? Marathon highlight was NYC '08 & now just 90 secs off Good for Age
Marketing Manager (Australia)
I came to Limelight Sports in 2011 from a Melbourne-based sports media company. With a love for all things sport and events, and a background in sports marketing, I am responsible for the creation and implementation of marketing and publicity strategy for clients and Limelight owned properties.
Basketball! I have played since I was young, and still play weekly in a domestic competition. I can’t get past the fact that you can exercise while playing a game that you love. I’d much rather be on the basketball court than in the gym.
Head of Corporate Services (UK)
I first started working for Limelight in 1998 as PR Manager, progressing into Account Management. Having briefly left I realised the grass is actually not greener on the other side and returned to the company in 2007 to take on the role of Head of Project Management. In 2011 I became Head of Corporate Services and have since completed a Post Graduate Diploma in HR and am now an Assoc member of the CIPD. My challenge for 2015/2016 is to complete my final year at the University of Wales (part time) to get my Masters in HR.
I enjoy running and have completed a number of 10ks. If I get the chance I also like to ski, having only learnt 10 years ago I’m making up for lost time!
Senior Project Manager (UK)
My ‘big move’ to London saw me join Limelight Sports in 2009 as Project Manager. I left in 2012 to explore the world of elite sport, but missing the buzz of our amazing events and the Limelight family, I returned in 2013 and now sit in the role of Senior Project Manager.
I love to spend time in the mountains skiing during the winter months. I am a super keen recreational runner and have completed two marathons in London and Rome. I often spend my evenings in the gym or relaxing with a spot of Pilates.
Account Manager (Australia)
Project lead on the Wiggle Cycle Series Victorian events, Triathlon Victoria’s Yarrawonga Mulwala MultiSport Festival including the State Championship Triathlon and National Championship for the Aquathlon. Now also working on Nike Running events.
Fun run marathoner, having completed 7 marathons and more in sight! An NTC / cross-fit style gym junkie and yoga wannabe!
Head of Finance (UK)
I am the head of finance at Limelight Sports. I most enjoy the interaction with my colleagues. I like the variety that each project brings. Occasionally the Experience department will let me out of the office to help out on one of their events. Fun, fun, fun!!!
I like running for fun and in the spring to summer months I run home at least once a week – covering 13+ miles. I love the gym and you can find me in my local gym at least five days a week, working on strength training or maintaining my cardio levels.
Events Director (UK)
I joined Limelight in 1999, initially working on mass participation multisport events for young people; I’m now the Events Director with responsibility for a team of 20+ people creating and delivering premium participation sporting experiences
I’m a keen runner and cyclist who loves parkrun and who regularly enters into participation events. I volunteer with Ealing, Southall and Middlesex AC young athletes and passionately believe in the benefits of an active world
Account Director (UK)
I’ve always been really passionate about sport and since joining Limelight in 2007 I’ve been an integral part of developing and delivering a wide range of sports events; most notably the successful delivery of the London 2012 Olympic Road Events.
I’ll have a go at most things, but mostly I enjoy getting out for a run in the countryside, jumping on my bike or doing battle on the squash court. I also love escaping to the mountains for a ski and play in the snow!
Project Coordinator (UK)
After graduating in 2013 in, I joined Limelight Sports in October 2014, making the decision to move from the country to the big smoke! I have always loved sports, joining every team I could throughout my school years. Since joining I have worked on projects such as Swimathon, Royal Park Foundation Half Marathon, J.P. Morgan and Race for the Kids.
I’ve always loved to play netball, ‘dream teaming’ with my friends since I can remember. I am also an avid fan of the Limelight Sports Friday lunchtime basketball club, despite my enthusiasm not reflecting in my skills.
Assistant Project Manager
I came to Limelight Sports as Staffing Coordinator following a time at the LOCOG Spectator Experience and Entertainment team, managing Games Makers across the Olympic Park which led to me being Production Coordinator for a huge volunteer festival last summer and a passion for working with people.
Skiing, running, rock climbing, 4x4 off-road driving to name a few, but the 10km walk to and from work is my favorite thing, come rain or shine.
Limelight Sports Ltd
29-35 Rathbone Street
Tel: +44 (0) 20 72994160
Fax: +44 (0) 20 72994161
Limelight Sports Australia
86 Tope Street
Tel: +61 (0) 3 9645 9033