Steve Way hit the headlines after finishing 10th in the Commonwealth Games marathon.
Marketing Potential of
Mass Participation Sport
We passionately believe in their power. They are designed for all: to discover, experience and share...
We do this with, and for, brands. Tailoring to their audiences, needs, plans, targets and ambitions. Small to huge, local to global, strategy to delivery.
Head of Technology
I have been with Limelight Sports for over 10 years and experienced first hand countless campaigns in this time. This experience of the live event and event campaigns coupled with my technical knowledge allows me and my team to specialise in “applied technology”; technology that is designed for participation sport enhancing the experience of the participant and their spectators.
Keen cyclist and triathlete. Soft spot for Birmingham city.
Marketing Director (UK)
Using mass participation to get brands and communities to meet around sport was a fascinating proposition when I joined in August 2013. Since then I have learned to understand the incredible power of mass participation and fallen for the passion and creativity of the Limelight Sports team
Pinning down to one sport or one sport event is impossible! Sport has always been at the heart of my life – Noah, Pirmin Zurbriggen, Clyde Drexler, Federer, Zidane… The sports I practice the most regularly are tennis, skiing, cycling and hiking.
I started at Limelight Sports in August 2011, when I started we had a small team of 3 in the Melbourne office and 1 in our Sydney office. From there we have grown, and moved to a larger office in the process. I have been lucky enough to have worked across a large number of projects, from small scale one day events to large scale major campaigns. I manage the Nike running account at present which means I am immersed in the Nike world and all the excitement and challenges it poses. Currently I am leading on the Nike She Runs event and Limelight’s internal IT requirements and digital team. Throughout my time at Limelight I have been involved in charity events, running events, and community events, digital campaign’s and have a lot of diversity in my roles.
My favorite activity when I have free is a mix of adventure sports like mountain biking, stand up paddle boarding on the bay in St Kilda or down in the coast on the Great Ocean Road. Skateboarding, especially downhill has always been a passion of mine especially down the coast with big sweeping hills with friends
Account Director - Cycling (UK)
I joined Limelight in 2013 to grow our global cycling strategy, and develop new event concepts. My background is mass participation charity events and elite sports. For a number of years I worked for British Cycling delivering major events before moving to the Games to deliver the Olympic BMX.
I love cycling and it’s fair to say that I’m happiest when I’m out my bike! From taking on new challenges, weekend training rides, to pootles about town, and soon to be back MTB'ing. To complement the riding this I’ve taken up pilates, and in the winter you'll find me out in the mountains skiing.
Production and Logistics Manager (UK)
I started working with Limelight Sports in January 2014. As a Production and Logistics Manager I look after and assist across multiple events. With a passion for production and creativity I strive to bring innovation to each event I work on.
A mountain enthusiast regularly trying to push the boundaries on my snowboard and learning to telemark ski.
Senior Project Manager (UK)
I joined in 2011 to take over project management of the Swimathon. Since then I have been heavily involved in some of our newest properties including Night Run, London Duathlon and School Swimathon. Within the Invested Properties department, I now specialize in creating and developing our owned events.
I am a pure, unashamed sports geek. If ever I’m not watching sport on TV then I’m attempting (and generally failing) to emulate the pros in real life. In recent times this has turned into a passion for cycling and running, and an attempt to get back into the pool mean that a triathlon is next on my list
Head of Corporate Services (UK)
I first started working for Limelight in 1998 as PR Manager, progressing into Account Management. Having briefly left in both 2001 and 2005 I realised the grass is actually not greener (!) and returned in 2007 to take on the role of Head of Project Management. In 2011 I became Head of Corporate Services.
If I have the time between studying (for a Post Graduate Diploma in HR) and looking after my child my preferences are for running and am also looking forward to trying skiing again next winter, after a second operation to mend my ruptured ACLs!
Production Manager (Australia)
Martin started with Limelight when the Australian offices opened in 2009 after working for another sport events agency. Since then he has looked after the Production and Logistics side of all mayor events including the J.P.Morgan Corporate Challenge and Nike She Runs.
Surfing, beach volleyball, swimming and cycling
Events Director (UK)
I joined Limelight in 1999, initially working on mass participation multisport events for young people; I’m now the Events Director with responsibility for a team of 20+ people creating and delivering premium participation sporting experiences
I’m a keen runner and cyclist who loves parkrun and who regularly enters into participation events. I volunteer with Ealing, Southall and Middlesex AC young athletes and passionately believe in the benefits of an active world
Graphic Designer (UK)
My role as Graphic Designer has me creating print and digital work across all of our events. Working closely with the Marketing team I design everything from project websites through to advertising, competitor’s clothing and a variety of pieces in-between.
Having worked in the snowboard industry across the globe I am now based in London where wakeboarding takes up most of my free time. Completed races include the London Marathon and tamely named, Manx Parish Walk.
Joined Limelight in 1998 as Project Manager for Swimathon. Appointed CEO in November 2001 and have looked to develop the team, our client relationships and our company credentials since then. Very privileged to lead such a talented and enthusiastic team of people.
Football and Rugby League. Now running and cycling. Duathlon debut September 2014!
Commercial Director (UK properties)
My Limelight Sports career kicked off with Nike's PannaKO '04 & now involves the growth, development & direction of Limelight's own properties.
Football now replaced by multi-sport (London Duathlon 2005 was my first) & iron-distance soon? Marathon highlight was NYC '08 & now just 90 secs off Good for Age
I.T Coordinator (UK)
I’ve been employed by Limelight since 2010 as an I.T. assistant. Now as I.T. Coordinator, I solely maintain the electrical and computerized equipment within the office.
After a number of injuries I am currently reviving my fitness motivation using the Insanity workout that mainly involves plyometric interval training and cardio strengthening exercises. I also enjoy basketball and was a striker within the company football team.
Digital Marketing Manager (UK)
After 5 years working for an F1 team, I started with Limelight Sports in 2013, and have been in love with the job since then. The shared love of sport and most importantly, the shared belief that an active world is a better world really are important things for me.
Riding my bike around London, to get from/to work or at the weekend for relaxing rides. It can be hectic with regards to traffic, but it provides me with such a great feeling of freedom. Something that the tube can’t beat!
Head of Business Development
New to the company in March 2014 following 16 years within Formula 1 and top level motorsport. Focused on commercialising our international properties and top domestic experiences.
I like a whole bunch of sports, but particularly enjoy motorsport, cycling, rugby and golf. I ran the 2009 London Marathon and raced several sportives including London-Paris, although I do less sport than I used to which is now limited to the occasional run or bike ride.
Managing Director (Australia)
I was lucky to be part of the UK company team for 5 years during a massive growth phase, and then set up the Australia/NZ company in 2009. Have been the MD since then!
Run, bike (road/MTB/fixie), swim (badly). Golf (even worse…), and anything else where you can hit/pass/shoot!!