Steve Way hit the headlines after finishing 10th in the Commonwealth Games marathon.
Marketing Potential of
Mass Participation Sport
We passionately believe in their power. They are designed for all: to discover, experience and share...
We do this with, and for, brands. Tailoring to their audiences, needs, plans, targets and ambitions. Small to huge, local to global, strategy to delivery.
Events Director (UK)
I joined Limelight in 1999, initially working on mass participation multisport events for young people; I’m now the Events Director with responsibility for a team of 20+ people creating and delivering premium participation sporting experiences
I’m a keen runner and cyclist who loves parkrun and who regularly enters into participation events. I volunteer with Ealing, Southall and Middlesex AC young athletes and passionately believe in the benefits of an active world
Assistant Staffing and Logistics Manager (UK)
After leaving the world of event crewing I joined Limelight Sports in June 2013 to work in the Experience team – I love the buzz and the challenges that come with the role….you can’t beat working on event day and seeing all your hard work pay off!
You’ll usually find me jumping around my living room to my latest fitness DVD or cycling to and from work.
Managing Director (Australia)
I was lucky to be part of the UK company team for 5 years during a massive growth phase, and then set up the Australia/NZ company in 2009. Have been the MD since then!
Run, bike (road/MTB/fixie), swim (badly). Golf (even worse…), and anything else where you can hit/pass/shoot!!
Account Manager (Australia)
I begun working with Limelight Sports in November, 2012 and have since worked on projects such as the JP Morgan Corporate Challenge, XTERRA events, Wiggle Cycle Series and various Nike campaigns. Upcoming projects include the XTERRA Asia Pacific Championships in Jervis Bay, NSW and XTERRA Great Ocean Rd.
Swimming, Biking and Running are my favorite ways to get outdoors and keep active.
Head of Corporate Services (UK)
I first started working for Limelight in 1998 as PR Manager, progressing into Account Management. Having briefly left in both 2001 and 2005 I realised the grass is actually not greener (!) and returned in 2007 to take on the role of Head of Project Management. In 2011 I became Head of Corporate Services.
If I have the time between studying (for a Post Graduate Diploma in HR) and looking after my child my preferences are for running and am also looking forward to trying skiing again next winter, after a second operation to mend my ruptured ACLs!
Head of Business Development
New to the company in March 2014 following 16 years within Formula 1 and top level motorsport. Focused on commercialising our international properties and top domestic experiences.
I like a whole bunch of sports, but particularly enjoy motorsport, cycling, rugby and golf. I ran the 2009 London Marathon and raced several sportives including London-Paris, although I do less sport than I used to which is now limited to the occasional run or bike ride.
I started at Limelight Sports in August 2011, when I started we had a small team of 3 in the Melbourne office and 1 in our Sydney office. From there we have grown, and moved to a larger office in the process. I have been lucky enough to have worked across a large number of projects, from small scale one day events to large scale major campaigns. I manage the Nike running account at present which means I am immersed in the Nike world and all the excitement and challenges it poses. Currently I am leading on the Nike She Runs event and Limelight’s internal IT requirements and digital team. Throughout my time at Limelight I have been involved in charity events, running events, and community events, digital campaign’s and have a lot of diversity in my roles.
My favorite activity when I have free is a mix of adventure sports like mountain biking, stand up paddle boarding on the bay in St Kilda or down in the coast on the Great Ocean Road. Skateboarding, especially downhill has always been a passion of mine especially down the coast with big sweeping hills with friends
Corporate Services Manager (UK)
My career started at Limelight in 2009 as Office Manager, my role developed and I became Corporate Services Manager in 2011.
I’m a gym enthusiast, I enjoy spinning and sculpt classes.
Project Coordinator (UK)
I joined in 2012 to work on the TfL Olympic Project, delivering the crowd and traffic management for the road events. I have since been lucky enough to work on projects such as the Royal Parks Foundation Half Marathon, Nike Training Club, British Gas Swims Britain and J.P. Morgan Corporate Challenge
I spend most weekends running around chasing a hockey ball in various locations across the country. I love to ski (recreational only!) and will take any and all opportunities to get to the mountains whenever I can!
Head of Technology
I have been with Limelight Sports for over 10 years and experienced first hand countless campaigns in this time. This experience of the live event and event campaigns coupled with my technical knowledge allows me and my team to specialise in “applied technology”; technology that is designed for participation sport enhancing the experience of the participant and their spectators.
Keen cyclist and triathlete. Soft spot for Birmingham city.
Joined Limelight in 1998 as Project Manager for Swimathon. Appointed CEO in November 2001 and have looked to develop the team, our client relationships and our company credentials since then. Very privileged to lead such a talented and enthusiastic team of people.
Football and Rugby League. Now running and cycling. Duathlon debut September 2014!
Business Development Executive (UK)
Became a ‘Limelighter’ in January 2014 after 2 years in the commercial office at Manchester United and have enjoyed my time here so far immensely. My role is to help attract commercial partners for our portfolio of events and with the plans ahead, it couldn’t be more exciting!
Keen golfer and cricketer. On Saturdays, can be found on the terraces of Selhurst Park, home of the mighty Crystal Palace!
Production and Logistics Manager (UK)
I started working with Limelight Sports in January 2014. As a Production and Logistics Manager I look after and assist across multiple events. With a passion for production and creativity I strive to bring innovation to each event I work on.
A mountain enthusiast regularly trying to push the boundaries on my snowboard and learning to telemark ski.
Financial Controller (UK)
I am the head of finance at Limelight Sports. I most enjoy the interaction with my colleagues. I like the variety that each project brings. Occasionally the Experience department will let me out of the office to help out on one of their events. Fun, fun, fun!!!
I like running for fun and in the spring to summer months I run home at least once a week – covering 13+ miles. I love the gym and you can find me in my local gym at least five days a week, working on strength training or maintaining my cardio levels.
Commercial Director (UK properties)
My Limelight Sports career kicked off with Nike's PannaKO '04 & now involves the growth, development & direction of Limelight's own properties.
Football now replaced by multi-sport (London Duathlon 2005 was my first) & iron-distance soon? Marathon highlight was NYC '08 & now just 90 secs off Good for Age
Marketing Director (UK)
Using mass participation to get brands and communities to meet around sport was a fascinating proposition when I joined in August 2013. Since then I have learned to understand the incredible power of mass participation and fallen for the passion and creativity of the Limelight Sports team
Pinning down to one sport or one sport event is impossible! Sport has always been at the heart of my life – Noah, Pirmin Zurbriggen, Clyde Drexler, Federer, Zidane… The sports I practice the most regularly are tennis, skiing, cycling and hiking.