Limelight Sports’ CEO, Craig Dews, received an Outstanding Contribution to the Sponsorship Industry Award at the 2016 UK Sponsorship Awards in London.
Marketing Potential of
Mass Participation Sport
We passionately believe in their power. They are designed for all: to discover, experience and share...
We do this with, and for, brands. Tailoring to their audiences, needs, plans, targets and ambitions. Small to huge, local to global, strategy to delivery.
Production Manager (Australia)
Martin started with Limelight when the Australian offices opened in 2009 after working for another sport events agency. Since then he has looked after the Production and Logistics side of all mayor events including the J.P.Morgan Corporate Challenge and Nike She Runs.
Surfing, beach volleyball, swimming and cycling
Head of Corporate Services (UK)
I first started working for Limelight in 1998 as PR Manager, progressing into Account Management. Having briefly left I realised the grass is actually not greener on the other side and returned to the company in 2007 to take on the role of Head of Project Management. In 2011 I became Head of Corporate Services and have since completed a Post Graduate Diploma in HR and am now an Assoc member of the CIPD. My challenge for 2015/2016 is to complete my final year at the University of Wales (part time) to get my Masters in HR.
I enjoy running and have completed a number of 10ks. If I get the chance I also like to ski, having only learnt 10 years ago I’m making up for lost time!
Head of Technology
I have been with Limelight Sports for over 10 years and experienced first hand countless campaigns in this time. This experience of the live event and event campaigns coupled with my technical knowledge allows me and my team to specialise in “applied technology”; technology that is designed for participation sport enhancing the experience of the participant and their spectators.
Keen cyclist and triathlete. Soft spot for Birmingham city.
Marketing Director (UK)
Using mass participation to get brands and communities to meet around sport was a fascinating proposition when I joined in August 2013. Since then I have learned to understand the incredible power of mass participation and fallen for the passion and creativity of the Limelight Sports team
Pinning down to one sport or one sport event is impossible! Sport has always been at the heart of my life – Noah, Pirmin Zurbriggen, Clyde Drexler, Federer, Zidane… The sports I practice the most regularly are tennis, skiing, cycling and hiking.
Regional Director (Dubai)
Since joining LS in 2005 I have worked with most of our clients and projects; ranging from Nike, Sky, Sport Relief, British Gas to TfL and LOCOG. I now work out in Dubai developing our offering in the region. I believe in and am passionate about having the participant at the heart of our work and enabling anyone to achieve in sport.
You will never find me far from a pair of trainers, love a trainer! I have completed 5 marathons, now I am in Dubai I no longer cycle to work but most mornings you will find me at a circuit class, in the gym, cycling at Al Qudra or taking part in one of Dubai’s many sports events!
Project Coordinator (UK)
I started working for Limelight Sports back in 2011 as event day staff with my first event being an all-inclusive Nike football tournament. Having really enjoyed working on live events, I was keen to understand how mass and more exclusive events are planned and organised. After graduating in 2014, my employment started as a full time project coordinator and I have never looked back.
I have always loved the game of football whether it is playing, watching or crying. I like keeping fit and going to the gym on a regular basis. Since working at Limelight I have grown fond of cycling and I am planning to go check out my local velodrome in Herne Hill to improve my competitive cycling ability.
Project Coordinator (UK)
I started at Limelight Sports in January 2015 having come from Nike where I was a part of the EKIN team. That role was heavily product focused but with a lot of involvement with brand events giving me an insight into how events work and this where my passion for sports events was born.
I’ve always been active and as a youngster I did track and played football and basketball. Now I’m all about running. I’ll be running my first marathon in Berlin on 27/9/15 and Nike Training Club which I absolutely love!
Staffing Coordinator (UK)
I started working permanently for Limelight Sports in May 2015. Prior to this I had been involved in many of the company’s projects in an array of event day roles. Since May, I have worked on Royal Bank of Canada V Series and Race for the Kids, numerous Nike projects included the Women’s 10KM Run and JP Morgan Corporate Challenge. I am now looking forward to my next working challenges, including Royal Parks Foundation Half Marathon!
Since joining the Limelight Sports Team, I have started running and am really enjoying Lunch Time Run Clubs! I love yoga (the hotter the better!) and have had a passion for skiing from a young age.
Commercial Director (UK properties)
My Limelight Sports career kicked off with Nike's PannaKO '04 & now involves the growth, development & direction of Limelight's own properties.
Football now replaced by multi-sport (London Duathlon 2005 was my first) & iron-distance soon? Marathon highlight was NYC '08 & now just 90 secs off Good for Age
Graphic Designer (UK)
After graduating from UWE, with a degree in graphic design, I ventured out from my hometown and joined Limelight Sports in 2014. Design work ranging from print and digital advertising, web design, editorial, as well as being involved from the initial concept to the production and execution
Usually on two wheels, either commuting to work or throwing myself down a mountain. A co-founder of the Limelight Sports’ basketball team and a regular skateboarder.
Technology Operations Lead
I joined Limelight Sports in December 2013 in a newly created role within the expanding Technology department. Having worked in the B2B events industry for a number of years my background is primarily in event marketing and more recently event registration and technical project management.
Member of the gym, I enjoy short-distance running and swimming and I was a keen netball player through my school and university days.
Staffing and Logistics Manager (UK)
After leaving the world of event crewing I joined Limelight Sports in June 2013 to work in the Experience team – I love the buzz and the challenges that come with the role….you can’t beat working on event day and seeing all your hard work pay off!
You’ll usually find me jumping around my living room to my latest fitness DVD or cycling to and from work.
Managing Director (Australia)
I was lucky to be part of the UK company team for 5 years during a massive growth phase, and then set up the Australia/NZ company in 2009. Have been the MD since then!
Run, bike (road/MTB/fixie), swim (badly). Golf (even worse…), and anything else where you can hit/pass/shoot!!
Events Director (UK)
I joined Limelight in 1999, initially working on mass participation multisport events for young people; I’m now the Events Director with responsibility for a team of 20+ people creating and delivering premium participation sporting experiences
I’m a keen runner and cyclist who loves parkrun and who regularly enters into participation events. I volunteer with Ealing, Southall and Middlesex AC young athletes and passionately believe in the benefits of an active world
Project Manager (UK)
My Limelight Sports career kicked off in March 2015 with RBC Race for the Kids being my first project in aid of Great Ormond Street Hospital. I’m now looking forward to getting involved with many more events on the way!
I normally like to run, swim or head to a group fitness class but this year I jumped on my very first road bike and completed Ride London (just about!). I’d also love to have a go at the London Marathon or a triathlon at some point.
Joined Limelight in 1998 as Project Manager for Swimathon. Appointed CEO in November 2001 and have looked to develop the team, our client relationships and our company credentials since then. Very privileged to lead such a talented and enthusiastic team of people.
Football and Rugby League. Now running and cycling. Duathlon debut September 2014!
Limelight Sports Ltd
29-35 Rathbone Street
Tel: +44 (0) 20 72994160
Fax: +44 (0) 20 72994161
Limelight Sports Australia
86 Tope Street
Tel: +61 (0) 3 9645 9033