Skip to content
Limelight Sports

    Unlocking the
    Marketing Potential of
    Mass Participation Sport

    We passionately believe in their power. They are designed for all: to discover, experience and share...

    We do this with, and for, brands. Tailoring to their audiences, needs, plans, targets and ambitions. Small to huge, local to global, strategy to delivery.

    Us

    Click to view profile details

    Sarah Knights

    Sarah Knights
    More info //
    Sarah Knights

    Technical Lead (UK)

    Limelight History

    As the Technical Lead, I am responsible for the technical integrity of digital projects while providing technical guidance to client and department staff at brand, programme and project levels.

    Sports Interests

    Having recently completed my first half marathon, my next challenge is to cycle from London to Brighton. Aside from participating in organised events, I am a keen supporter of rugby union and ice hockey, and enjoy nothing better tackling parts of the South Downs on my bike.

    Craig Dews

    Craig Dews
    More info //
    Craig Dews

    CEO

    Limelight History

    Joined Limelight in 1998 as Project Manager for Swimathon. Appointed CEO in November 2001 and have looked to develop the team, our client relationships and our company credentials since then. Very privileged to lead such a talented and enthusiastic team of people.

    Sports Interests

    Football and Rugby League. Now running and cycling. Duathlon debut September 2014!

    Sam Carter

    Sam Carter
    More info //
    Sam Carter

    Project Co-ordinator (UK)

    Limelight History

    I joined the team on a temporary basis in 2014, and was delighted to be offered a chance to return soon after. Since then I have been fortunate enough to work on a number of premium mass participation sporting events, including the Royal Parks Half Marathon, London Duathlon and NikeCourt Club.

    Sports Interests

    The sports I enjoy taking part in the most are tennis, football and golf.

    Toni Garman

    Toni Garman
    More info //
    Toni Garman

    Staffing and Logistics Manager (UK)

    Limelight History

    After leaving the world of event crewing I joined Limelight Sports in June 2013 to work in the Experience team – I love the buzz and the challenges that come with the role….you can’t beat working on event day and seeing all your hard work pay off!

    Sports Interests

    You’ll usually find me jumping around my living room to my latest fitness DVD or cycling to and from work.

    Holly Gregory

    Holly Gregory
    More info //
    Holly Gregory

    Staffing Coordinator (UK)

    Limelight History

    I started working permanently for Limelight Sports in May 2015. Prior to this I had been involved in many of the company’s projects in an array of event day roles. Since May, I have worked on Royal Bank of Canada V Series and Race for the Kids, numerous Nike projects included the Women’s 10KM Run and JP Morgan Corporate Challenge. I am now looking forward to my next working challenges, including Royal Parks Foundation Half Marathon!

    Sports Interests

    Since joining the Limelight Sports Team, I have started running and am really enjoying Lunch Time Run Clubs! I love yoga (the hotter the better!) and have had a passion for skiing from a young age.

    Tom Kerry

    Tom Kerry
    More info //
    Tom Kerry

    Events Director (UK)

    Limelight History

    I joined Limelight in 1999, initially working on mass participation multisport events for young people; I’m now the Events Director with responsibility for a team of 20+ people creating and delivering premium participation sporting experiences

    Sports Interests

    I’m a keen runner and cyclist who loves parkrun and who regularly enters into participation events. I volunteer with Ealing, Southall and Middlesex AC young athletes and passionately believe in the benefits of an active world

    Bastien Hibon

    Bastien Hibon
    More info //
    Bastien Hibon

    Marketing Director (UK)

    Limelight History

    Using mass participation to get brands and communities to meet around sport was a fascinating proposition when I joined in August 2013. Since then I have learned to understand the incredible power of mass participation and fallen for the passion and creativity of the Limelight Sports team

    Sports Interests

    Pinning down to one sport or one sport event is impossible! Sport has always been at the heart of my life – Noah, Pirmin Zurbriggen, Clyde Drexler, Federer, Zidane… The sports I practice the most regularly are tennis, skiing, cycling and hiking.

    Andrew O’Loughlin

    Andrew O’Loughlin
    More info //
    Andrew O’Loughlin

    Managing Director (Australia)

    Limelight History

    I was lucky to be part of the UK company team for 5 years during a massive growth phase, and then set up the Australia/NZ company in 2009. Have been the MD since then!

    Sports Interests

    Run, bike (road/MTB/fixie), swim (badly). Golf (even worse…), and anything else where you can hit/pass/shoot!!

    Sue Courtney

    Sue Courtney
    More info //
    Sue Courtney

    Head of Corporate Services (UK)

    Limelight History

    I first started working for Limelight in 1998 as PR Manager, progressing into Account Management. Having briefly left I realised the grass is actually not greener on the other side and returned to the company in 2007 to take on the role of Head of Project Management. In 2011 I became Head of Corporate Services and have since completed a Post Graduate Diploma in HR and am now an Assoc member of the CIPD. My challenge for 2015/2016 is to complete my final year at the University of Wales (part time) to get my Masters in HR.

    Sports Interests

    I enjoy running and have completed a number of 10ks. If I get the chance I also like to ski, having only learnt 10 years ago I’m making up for lost time!

    Rebecca Gillies

    Rebecca Gillies
    More info //
    Rebecca Gillies

    Senior Project Manager (UK)

    Limelight History

    My ‘big move’ to London saw me join Limelight Sports in 2009 as Project Manager. I left in 2012 to explore the world of elite sport, but missing the buzz of our amazing events and the Limelight family, I returned in 2013 and now sit in the role of Senior Project Manager.

    Sports Interests

    I love to spend time in the mountains skiing during the winter months. I am a super keen recreational runner and have completed two marathons in London and Rome. I often spend my evenings in the gym or relaxing with a spot of Pilates.

    Shansel Lindsay

    Shansel Lindsay
    More info //
    Shansel Lindsay

    Corporate Services Manager (UK)

    Limelight History

    My career started at Limelight in 2009 as Office Manager, my role developed and I became Corporate Services Manager in 2011.

    Sports Interests

    I’m a gym enthusiast, I enjoy spinning and sculpt classes.

    Ian Hayne

    Ian Hayne
    More info //
    Ian Hayne

    Senior Project Manager (UK)

    Limelight History

    I joined in 2011 to take over project management of the Swimathon. Since then I have been heavily involved in some of our newest properties including Night Run, London Duathlon and School Swimathon. Within the Invested Properties department, I now specialize in creating and developing our owned events.

    Sports Interests

    I am a pure, unashamed sports geek. If ever I’m not watching sport on TV then I’m attempting (and generally failing) to emulate the pros in real life. In recent times this has turned into a passion for cycling and running, and an attempt to get back into the pool mean that a triathlon is next on my list

    Steve Dews

    Steve Dews
    More info //
    Steve Dews

    Head of Technology

    Limelight History

    I have been with Limelight Sports for over 10 years and experienced first hand countless campaigns in this time. This experience of the live event and event campaigns coupled with my technical knowledge allows me and my team to specialise in “applied technology”; technology that is designed for participation sport enhancing the experience of the participant and their spectators.

    Sports Interests

    Keen cyclist and triathlete. Soft spot for Birmingham city.

    Diccon Loy

    Diccon Loy
    More info //
    Diccon Loy

    Commercial Director (UK properties)

    Limelight History

    My Limelight Sports career kicked off with Nike's PannaKO '04 & now involves the growth, development & direction of Limelight's own properties.

    Sports Interests

    Football now replaced by multi-sport (London Duathlon 2005 was my first) & iron-distance soon? Marathon highlight was NYC '08 & now just 90 secs off Good for Age

    Sarah Usher

    Sarah Usher
    More info //
    Sarah Usher

    Regional Director (Dubai)

    Limelight History

    Since joining LS in 2005 I have worked with most of our clients and projects; ranging from Nike, Sky, Sport Relief, British Gas to TfL and LOCOG. I now work out in Dubai developing our offering in the region. I believe in and am passionate about having the participant at the heart of our work and enabling anyone to achieve in sport.

    Sports Interests

    You will never find me far from a pair of trainers, love a trainer! I have completed 5 marathons, now I am in Dubai I no longer cycle to work but most mornings you will find me at a circuit class, in the gym, cycling at Al Qudra or taking part in one of Dubai’s many sports events!

    Naomi Turner

    Naomi Turner
    More info //
    Naomi Turner

    Project Coordinator (UK)

    Limelight History

    I started at Limelight Sports in January 2015 having come from Nike where I was a part of the EKIN team. That role was heavily product focused but with a lot of involvement with brand events giving me an insight into how events work and this where my passion for sports events was born.

    Sports Interests

    I’ve always been active and as a youngster I did track and played football and basketball. Now I’m all about running. I’ll be running my first marathon in Berlin on 27/9/15 and Nike Training Club which I absolutely love!

    Limelight Sports Ltd

    29-35 Rathbone Street
    London
    W1T 1NJ
    Tel: +44 (0) 20 72994160
    Fax: +44 (0) 20 72994161

    info@limelightsports.com


    View in Google Maps

    Limelight Sports Australia

    86 Tope Street
    South Melbourne
    VIC 3205
    Tel: +61 (0) 3 9645 9033

    hello@limelightsports.com


    View in Google Maps

    Limelight Sports Middle East

    PO Box 392831
    Dubai
    UAE
    Tel: +971 (0) 564 912 107

    dubai@limelightsports.com


    View in Google Maps

    Back to top