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Limelight Sports

    Unlocking the
    Marketing Potential of
    Mass Participation Sport

    We passionately believe in their power. They are designed for all: to discover, experience and share...

    We do this with, and for, brands. Tailoring to their audiences, needs, plans, targets and ambitions. Small to huge, local to global, strategy to delivery.

    Us

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    Sue Courtney

    Sue Courtney
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    Sue Courtney

    Head of Corporate Services (UK)

    Limelight History

    I first started working for Limelight in 1998 as PR Manager, progressing into Account Management. Having briefly left in both 2001 and 2005 I realised the grass is actually not greener (!) and returned in 2007 to take on the role of Head of Project Management. In 2011 I became Head of Corporate Services.

    Sports Interests

    If I have the time between studying (for a Post Graduate Diploma in HR) and looking after my child my preferences are for running and am also looking forward to trying skiing again next winter, after a second operation to mend my ruptured ACLs!

    Craig Dews

    Craig Dews
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    Craig Dews

    CEO

    Limelight History

    Joined Limelight in 1998 as Project Manager for Swimathon. Appointed CEO in November 2001 and have looked to develop the team, our client relationships and our company credentials since then. Very privileged to lead such a talented and enthusiastic team of people.

    Sports Interests

    Football and Rugby League. Now running and cycling. Duathlon debut September 2014!

    Sarah Usher

    Sarah Usher
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    Sarah Usher

    Account Director (UK)

    Limelight History

    Since joining Limelight Sports in 2005 I have worked with most of our clients and projects; ranging from Nike, Sky, Sport Relief, British Gas to TfL and LOCOG. I believe in and am passionate about having the participant at the heart of our work and enabling anyone to achieve in sport.

    Sports Interests

    You will never find me far from a pair of trainers, love a trainer! I have completed 5 marathons, I’m commuter cyclist and most Saturdays I’ll be in defense on a hockey field, when I am not on a boat doing a leg of the Clipper Race that is!

    Tom Kerry

    Tom Kerry
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    Tom Kerry

    Events Director (UK)

    Limelight History

    I joined Limelight in 1999, initially working on mass participation multisport events for young people; I’m now the Events Director with responsibility for a team of 20+ people creating and delivering premium participation sporting experiences

    Sports Interests

    I’m a keen runner and cyclist who loves parkrun and who regularly enters into participation events. I volunteer with Ealing, Southall and Middlesex AC young athletes and passionately believe in the benefits of an active world

    Steve Myland

    Steve Myland
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    Steve Myland

    Production and Logistics Manager (UK)

    Limelight History

    I started working with Limelight Sports in January 2014. As a Production and Logistics Manager I look after and assist across multiple events. With a passion for production and creativity I strive to bring innovation to each event I work on.

    Sports Interests

    A mountain enthusiast regularly trying to push the boundaries on my snowboard and learning to telemark ski.

    Steve Dews

    Steve Dews
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    Steve Dews

    Head of Technology

    Limelight History

    I have been with Limelight Sports for over 10 years and experienced first hand countless campaigns in this time. This experience of the live event and event campaigns coupled with my technical knowledge allows me and my team to specialise in “applied technology”; technology that is designed for participation sport enhancing the experience of the participant and their spectators.

    Sports Interests

    Keen cyclist and triathlete. Soft spot for Birmingham city.

    Dave Livanes

    Dave Livanes
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    Dave Livanes

    Account Manager (Australia)

    Limelight History

    I begun working with Limelight Sports in November, 2012 and have since worked on projects such as the JP Morgan Corporate Challenge, XTERRA events, Wiggle Cycle Series and various Nike campaigns. Upcoming projects include the XTERRA Asia Pacific Championships in Jervis Bay, NSW and XTERRA Great Ocean Rd.

    Sports Interests

    Swimming, Biking and Running are my favorite ways to get outdoors and keep active.

    Rupert Martin

    Rupert Martin
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    Rupert Martin

    Project Coordinator (UK)

    Limelight History

    I joined Limelight in 2013 in the Experience team, helping deliver some iconic mass participation events for both youths and adults in the UK. My passion for taking part and enthusing others into sport makes Limelight the perfect place to work!

    Sports Interests

    At times there is no better feeling than grinding out a tough win on a muddy rugby pitch; however there are other times when I would far rather be in 30 degree water surfing some of the best waves in the world or at the top of a freezing cold mountain with meters of fresh snow below me!

    Diccon Loy

    Diccon Loy
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    Diccon Loy

    Commercial Director (UK properties)

    Limelight History

    My Limelight Sports career kicked off with Nike's PannaKO '04 & now involves the growth, development & direction of Limelight's own properties.

    Sports Interests

    Football now replaced by multi-sport (London Duathlon 2005 was my first) & iron-distance soon? Marathon highlight was NYC '08 & now just 90 secs off Good for Age

    Mike Jones

    Mike Jones
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    Mike Jones

    Head of Business Development

    Limelight History

    New to the company in March 2014 following 16 years within Formula 1 and top level motorsport. Focused on commercialising our international properties and top domestic experiences.

    Sports Interests

    I like a whole bunch of sports, but particularly enjoy motorsport, cycling, rugby and golf. I ran the 2009 London Marathon and raced several sportives including London-Paris, although I do less sport than I used to which is now limited to the occasional run or bike ride.

    Bastien Hibon

    Bastien Hibon
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    Bastien Hibon

    Marketing Director (UK)

    Limelight History

    Using mass participation to get brands and communities to meet around sport was a fascinating proposition when I joined in August 2013. Since then I have learned to understand the incredible power of mass participation and fallen for the passion and creativity of the Limelight Sports team

    Sports Interests

    Pinning down to one sport or one sport event is impossible! Sport has always been at the heart of my life – Noah, Pirmin Zurbriggen, Clyde Drexler, Federer, Zidane… The sports I practice the most regularly are tennis, skiing, cycling and hiking.

    Jo McDiarmid

    Jo McDiarmid
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    Jo McDiarmid

    Account Director (UK)

    Limelight History

    I joined Limelight Sports in 2008, coming from a background in corporate sponsorship and hospitality, and have worked across some of Limelight’s biggest projects. I’m responsible for the strategic direction and delivery of internal and external marketing projects, and managing the Marketing team.

    Sports Interests

    I was UK cheerleading champions three times over (in my youth!), but have more recently hung up the pom poms in favour of aerobics – a slightly less noisy means of keeping fit

    Andrew O’Loughlin

    Andrew O’Loughlin
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    Andrew O’Loughlin

    Managing Director (Australia)

    Limelight History

    I was lucky to be part of the UK company team for 5 years during a massive growth phase, and then set up the Australia/NZ company in 2009. Have been the MD since then!

    Sports Interests

    Run, bike (road/MTB/fixie), swim (badly). Golf (even worse…), and anything else where you can hit/pass/shoot!!

    Katherine Smallwood

    Katherine Smallwood
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    Katherine Smallwood

    Technology Operations Lead

    Limelight History

    I joined Limelight Sports in December 2013 in a newly created role within the expanding Technology department. Having worked in the B2B events industry for a number of years my background is primarily in event marketing and more recently event registration and technical project management.

    Sports Interests

    Member of the gym, I enjoy short-distance running and swimming and I was a keen netball player through my school and university days.

    Toni Garman

    Toni Garman
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    Toni Garman

    Assistant Staffing and Logistics Manager (UK)

    Limelight History

    After leaving the world of event crewing I joined Limelight Sports in June 2013 to work in the Experience team – I love the buzz and the challenges that come with the role….you can’t beat working on event day and seeing all your hard work pay off!

    Sports Interests

    You’ll usually find me jumping around my living room to my latest fitness DVD or cycling to and from work.

    Andy Martineau

    Andy Martineau
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    Andy Martineau

    Graphic Designer (UK)

    Limelight History

    My role as Graphic Designer has me creating print and digital work across all of our events. Working closely with the Marketing team I design everything from project websites through to advertising, competitor’s clothing and a variety of pieces in-between.

    Sports Interests

    Having worked in the snowboard industry across the globe I am now based in London where wakeboarding takes up most of my free time. Completed races include the London Marathon and tamely named, Manx Parish Walk.

    Limelight Sports Ltd

    29-35 Rathbone Street
    London
    W1T 1NJ
    Tel: +44 (0) 20 72994160
    Fax: +44 (0) 20 72994161

    info@limelightsports.com


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    Limelight Sports Australia

    86 Tope Street
    South Melbourne
    VIC 3205
    Tel: +61 (0) 3 9645 9033

    hello@limelightsports.com


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