Steve Way hit the headlines after finishing 10th in the Commonwealth Games marathon.
Marketing Potential of
Mass Participation Sport
We passionately believe in their power. They are designed for all: to discover, experience and share...
We do this with, and for, brands. Tailoring to their audiences, needs, plans, targets and ambitions. Small to huge, local to global, strategy to delivery.
Senior Project Manager (UK)
My ‘big move’ to London saw me join Limelight Sports in 2009 as Project Manager. I left in 2012 to explore the world of elite sport, but missing the buzz of our amazing events and the Limelight family, I returned in 2013 and now sit in the role of Senior Project Manager.
I love to spend time in the mountains skiing during the winter months. I am a super keen recreational runner and have completed two marathons in London and Rome. I often spend my evenings in the gym or relaxing with a spot of Pilates.
I.T Coordinator (UK)
I’ve been employed by Limelight since 2010 as an I.T. assistant. Now as I.T. Coordinator, I solely maintain the electrical and computerized equipment within the office.
After a number of injuries I am currently reviving my fitness motivation using the Insanity workout that mainly involves plyometric interval training and cardio strengthening exercises. I also enjoy basketball and was a striker within the company football team.
Marketing Director (UK)
Using mass participation to get brands and communities to meet around sport was a fascinating proposition when I joined in August 2013. Since then I have learned to understand the incredible power of mass participation and fallen for the passion and creativity of the Limelight Sports team
Pinning down to one sport or one sport event is impossible! Sport has always been at the heart of my life – Noah, Pirmin Zurbriggen, Clyde Drexler, Federer, Zidane… The sports I practice the most regularly are tennis, skiing, cycling and hiking.
Junior UX / UI Designer (UK)
I joined the CRM team in February 2013 and was involved in Swimathon, Bike Week, Royal Parks Foundation Half Marathon and the Ultra. In December I made the transition to the Tech team. Since then I’ve got to work on a variety of different projects, practicing my coding and UX skills.
Running will always be my passion, but I also love to swim, gym, ski, play netball and go on a lunch time roller blading date with Emma! After realising how competitive and enthusiastic Limelight is I have taken part in a variety of runs and triathlons and am always seeking out my next challenge!
Commercial Director (UK properties)
My Limelight Sports career kicked off with Nike's PannaKO '04 & now involves the growth, development & direction of Limelight's own properties.
Football now replaced by multi-sport (London Duathlon 2005 was my first) & iron-distance soon? Marathon highlight was NYC '08 & now just 90 secs off Good for Age
Project Coordinator (UK)
I joined Limelight in 2013 in the Experience team, helping deliver some iconic mass participation events for both youths and adults in the UK. My passion for taking part and enthusing others into sport makes Limelight the perfect place to work!
At times there is no better feeling than grinding out a tough win on a muddy rugby pitch; however there are other times when I would far rather be in 30 degree water surfing some of the best waves in the world or at the top of a freezing cold mountain with meters of fresh snow below me!
Technology Operations Lead
I joined Limelight Sports in December 2013 in a newly created role within the expanding Technology department. Having worked in the B2B events industry for a number of years my background is primarily in event marketing and more recently event registration and technical project management.
Member of the gym, I enjoy short-distance running and swimming and I was a keen netball player through my school and university days.
Account Manager (Australia)
Project lead on the Wiggle Cycle Series Victorian events, Triathlon Victoria’s Yarrawonga Mulwala MultiSport Festival including the State Championship Triathlon and National Championship for the Aquathlon. Now also working on Nike Running events.
Fun run marathoner, having completed 7 marathons and more in sight! An NTC / cross-fit style gym junkie and yoga wannabe!
Events Director (UK)
I joined Limelight in 1999, initially working on mass participation multisport events for young people; I’m now the Events Director with responsibility for a team of 20+ people creating and delivering premium participation sporting experiences
I’m a keen runner and cyclist who loves parkrun and who regularly enters into participation events. I volunteer with Ealing, Southall and Middlesex AC young athletes and passionately believe in the benefits of an active world
Head of Business Development
New to the company in March 2014 following 16 years within Formula 1 and top level motorsport. Focused on commercialising our international properties and top domestic experiences.
I like a whole bunch of sports, but particularly enjoy motorsport, cycling, rugby and golf. I ran the 2009 London Marathon and raced several sportives including London-Paris, although I do less sport than I used to which is now limited to the occasional run or bike ride.
Managing Director (Australia)
I was lucky to be part of the UK company team for 5 years during a massive growth phase, and then set up the Australia/NZ company in 2009. Have been the MD since then!
Run, bike (road/MTB/fixie), swim (badly). Golf (even worse…), and anything else where you can hit/pass/shoot!!
Head of Technology
I have been with Limelight Sports for over 10 years and experienced first hand countless campaigns in this time. This experience of the live event and event campaigns coupled with my technical knowledge allows me and my team to specialise in “applied technology”; technology that is designed for participation sport enhancing the experience of the participant and their spectators.
Keen cyclist and triathlete. Soft spot for Birmingham city.
I started at Limelight Sports in August 2011, when I started we had a small team of 3 in the Melbourne office and 1 in our Sydney office. From there we have grown, and moved to a larger office in the process. I have been lucky enough to have worked across a large number of projects, from small scale one day events to large scale major campaigns. I manage the Nike running account at present which means I am immersed in the Nike world and all the excitement and challenges it poses. Currently I am leading on the Nike She Runs event and Limelight’s internal IT requirements and digital team. Throughout my time at Limelight I have been involved in charity events, running events, and community events, digital campaign’s and have a lot of diversity in my roles.
My favorite activity when I have free is a mix of adventure sports like mountain biking, stand up paddle boarding on the bay in St Kilda or down in the coast on the Great Ocean Road. Skateboarding, especially downhill has always been a passion of mine especially down the coast with big sweeping hills with friends
Joined Limelight in 1998 as Project Manager for Swimathon. Appointed CEO in November 2001 and have looked to develop the team, our client relationships and our company credentials since then. Very privileged to lead such a talented and enthusiastic team of people.
Football and Rugby League. Now running and cycling. Duathlon debut September 2014!
Account Director (UK)
I joined Limelight Sports in 2008, coming from a background in corporate sponsorship and hospitality, and have worked across some of Limelight’s biggest projects. I’m responsible for the strategic direction and delivery of internal and external marketing projects, and managing the Marketing team.
I was UK cheerleading champions three times over (in my youth!), but have more recently hung up the pom poms in favour of aerobics – a slightly less noisy means of keeping fit
Head of Corporate Services (UK)
I first started working for Limelight in 1998 as PR Manager, progressing into Account Management. Having briefly left in both 2001 and 2005 I realised the grass is actually not greener (!) and returned in 2007 to take on the role of Head of Project Management. In 2011 I became Head of Corporate Services.
If I have the time between studying (for a Post Graduate Diploma in HR) and looking after my child my preferences are for running and am also looking forward to trying skiing again next winter, after a second operation to mend my ruptured ACLs!