Steve Way hit the headlines after finishing 10th in the Commonwealth Games marathon.
Marketing Potential of
Mass Participation Sport
We passionately believe in their power. They are designed for all: to discover, experience and share...
We do this with, and for, brands. Tailoring to their audiences, needs, plans, targets and ambitions. Small to huge, local to global, strategy to delivery.
Technical Lead (UK)
As the Technical Lead, I am responsible for the technical integrity of digital projects while providing technical guidance to client and department staff at brand, programme and project levels.
Having recently completed my first half marathon, my next challenge is to cycle from London to Brighton. Aside from participating in organised events, I am a keen supporter of rugby union and ice hockey, and enjoy nothing better tackling parts of the South Downs on my bike.
Marketing Manager (Australia)
I came to Limelight Sports in 2011 from a Melbourne-based sports media company. With a love for all things sport and events, and a background in sports marketing, I am responsible for the creation and implementation of marketing and publicity strategy for clients and Limelight owned properties.
Basketball! I have played since I was young, and still play weekly in a domestic competition. I can’t get past the fact that you can exercise while playing a game that you love. I’d much rather be on the basketball court than in the gym.
Commercial Director (UK properties)
My Limelight Sports career kicked off with Nike's PannaKO '04 & now involves the growth, development & direction of Limelight's own properties.
Football now replaced by multi-sport (London Duathlon 2005 was my first) & iron-distance soon? Marathon highlight was NYC '08 & now just 90 secs off Good for Age
Head of Technology
I have been with Limelight Sports for over 10 years and experienced first hand countless campaigns in this time. This experience of the live event and event campaigns coupled with my technical knowledge allows me and my team to specialise in “applied technology”; technology that is designed for participation sport enhancing the experience of the participant and their spectators.
Keen cyclist and triathlete. Soft spot for Birmingham city.
Marketing and Communications Executive
Since joining in July 2013 as Graduate Intern, I soon found my niche in the Marketing department. It has been a whirlwind of great experiences and learnings since I started involving strategy planning to social media to on site event day activities.
Self-confessed adrenaline junkie when it comes to skiing and wakeboarding. However in a more day to day environment I always love to run and cannot deny my love for tennis with it being my number one sport since the age of 5.
Managing Director (Australia)
I was lucky to be part of the UK company team for 5 years during a massive growth phase, and then set up the Australia/NZ company in 2009. Have been the MD since then!
Run, bike (road/MTB/fixie), swim (badly). Golf (even worse…), and anything else where you can hit/pass/shoot!!
Business Development Executive (UK)
Became a ‘Limelighter’ in January 2014 after 2 years in the commercial office at Manchester United and have enjoyed my time here so far immensely. My role is to help attract commercial partners for our portfolio of events and with the plans ahead, it couldn’t be more exciting!
Keen golfer and cricketer. On Saturdays, can be found on the terraces of Selhurst Park, home of the mighty Crystal Palace!
Joined Limelight in 1998 as Project Manager for Swimathon. Appointed CEO in November 2001 and have looked to develop the team, our client relationships and our company credentials since then. Very privileged to lead such a talented and enthusiastic team of people.
Football and Rugby League. Now running and cycling. Duathlon debut September 2014!
Account Director (Australia)
Responsible for the internal resources of the company and management of client relationships for the Australian business. A former employee of Limelight Sports UK for 11 years, working on a number of events such as Swimathon, London Youth Games, Nike Park and the J.P Morgan Corporate Challenge Series.
Running a marathon has always been on my bucket list! Recently I signed up for the New York Marathon, which I will run in November. I don’t love running, so will need to overcome a mental block but am ready for the challenge!
Events Director (UK)
I joined Limelight in 1999, initially working on mass participation multisport events for young people; I’m now the Events Director with responsibility for a team of 20+ people creating and delivering premium participation sporting experiences
I’m a keen runner and cyclist who loves parkrun and who regularly enters into participation events. I volunteer with Ealing, Southall and Middlesex AC young athletes and passionately believe in the benefits of an active world
Account Director (UK)
I’ve been with Limelight since 2007 and have worked across a range of departments and been involved with some of our highest profile events. Highlights for me include Nike Show Your 5, Royal Parks Foundation Half Marathon and Nike Chance… Did I mention the Nike Chance World Tour?
If you can win or lose I’m interested. I love to go further and push harder. Out of the office you’ll find me on my bike, smashing a squash ball about or with a board strapped to my feet falling down a mountain.
Head of Business Development
New to the company in March 2014 following 16 years within Formula 1 and top level motorsport. Focused on commercialising our international properties and top domestic experiences.
I like a whole bunch of sports, but particularly enjoy motorsport, cycling, rugby and golf. I ran the 2009 London Marathon and raced several sportives including London-Paris, although I do less sport than I used to which is now limited to the occasional run or bike ride.
Marketing Director (UK)
Using mass participation to get brands and communities to meet around sport was a fascinating proposition when I joined in August 2013. Since then I have learned to understand the incredible power of mass participation and fallen for the passion and creativity of the Limelight Sports team
Pinning down to one sport or one sport event is impossible! Sport has always been at the heart of my life – Noah, Pirmin Zurbriggen, Clyde Drexler, Federer, Zidane… The sports I practice the most regularly are tennis, skiing, cycling and hiking.
Head of Corporate Services (UK)
I first started working for Limelight in 1998 as PR Manager, progressing into Account Management. Having briefly left in both 2001 and 2005 I realised the grass is actually not greener (!) and returned in 2007 to take on the role of Head of Project Management. In 2011 I became Head of Corporate Services.
If I have the time between studying (for a Post Graduate Diploma in HR) and looking after my child my preferences are for running and am also looking forward to trying skiing again next winter, after a second operation to mend my ruptured ACLs!
Project Manager (UK)
I joined Limelight Sports in January 2009 and have worked across a wide range of projects as part of the CRM, staffing and Experience Team.
I am a keen sports fan and am currently working on improving my squash.
Technology Project Manager
Joining the team in 2010, I started at the bottom of the chain. Limelight has changed a lot since then, but it’s changing in the right way. Momentum is picking up, new technologies are being explored and as part of the digital team, I’m excited to be a part of it.
I like cycling and rowing at the gym and also playing football at home. I used to box at university.