Steve Way hit the headlines after finishing 10th in the Commonwealth Games marathon.
Marketing Potential of
Mass Participation Sport
We passionately believe in their power. They are designed for all: to discover, experience and share...
We do this with, and for, brands. Tailoring to their audiences, needs, plans, targets and ambitions. Small to huge, local to global, strategy to delivery.
Senior Project Manager (UK)
I joined in 2011 to take over project management of the Swimathon. Since then I have been heavily involved in some of our newest properties including Night Run, London Duathlon and School Swimathon. Within the Invested Properties department, I now specialize in creating and developing our owned events.
I am a pure, unashamed sports geek. If ever I’m not watching sport on TV then I’m attempting (and generally failing) to emulate the pros in real life. In recent times this has turned into a passion for cycling and running, and an attempt to get back into the pool mean that a triathlon is next on my list
Head of Corporate Services (UK)
I first started working for Limelight in 1998 as PR Manager, progressing into Account Management. Having briefly left in both 2001 and 2005 I realised the grass is actually not greener (!) and returned in 2007 to take on the role of Head of Project Management. In 2011 I became Head of Corporate Services.
If I have the time between studying (for a Post Graduate Diploma in HR) and looking after my child my preferences are for running and am also looking forward to trying skiing again next winter, after a second operation to mend my ruptured ACLs!
Head of Business Development
New to the company in March 2014 following 16 years within Formula 1 and top level motorsport. Focused on commercialising our international properties and top domestic experiences.
I like a whole bunch of sports, but particularly enjoy motorsport, cycling, rugby and golf. I ran the 2009 London Marathon and raced several sportives including London-Paris, although I do less sport than I used to which is now limited to the occasional run or bike ride.
Events Director (UK)
I joined Limelight in 1999, initially working on mass participation multisport events for young people; I’m now the Events Director with responsibility for a team of 20+ people creating and delivering premium participation sporting experiences
I’m a keen runner and cyclist who loves parkrun and who regularly enters into participation events. I volunteer with Ealing, Southall and Middlesex AC young athletes and passionately believe in the benefits of an active world
Head of Technology
I have been with Limelight Sports for over 10 years and experienced first hand countless campaigns in this time. This experience of the live event and event campaigns coupled with my technical knowledge allows me and my team to specialise in “applied technology”; technology that is designed for participation sport enhancing the experience of the participant and their spectators.
Keen cyclist and triathlete. Soft spot for Birmingham city.
Account Coordinator (Australia)
Worked a few events whilst at uni studying engineering. After graduating saw it as a great opportunity to be a part of a relatively small team compared to most engineering firms, allowing me to really have an impact on my workplace rather than just be a number in an office.
Loves gridiron, playing, coaching and watching. Played for about 5 years, playing in 3 Vicbowl/championship games, and winning two. Enjoys getting on the bike and most outdoor activities.
Production Manager (Australia)
Martin started with Limelight when the Australian offices opened in 2009 after working for another sport events agency. Since then he has looked after the Production and Logistics side of all mayor events including the J.P.Morgan Corporate Challenge and Nike She Runs.
Surfing, beach volleyball, swimming and cycling
Project Manager (UK)
I have been at Limelight Sports since November 2009, starting as Project Coordinator in the CRM team. I then became the CRM Manager working across most events that Limelight delivers, before moving to my current role as Project Manager in the Experience team.
I am a keen tennis player, and still actively compete. I currently captain the 1st team at Roehampton Club. The pinnacle of my tennis was captaining England at the International Schools Tennis Tournament, gaining a bronze medal.
Marketing Director (UK)
Using mass participation to get brands and communities to meet around sport was a fascinating proposition when I joined in August 2013. Since then I have learned to understand the incredible power of mass participation and fallen for the passion and creativity of the Limelight Sports team
Pinning down to one sport or one sport event is impossible! Sport has always been at the heart of my life – Noah, Pirmin Zurbriggen, Clyde Drexler, Federer, Zidane… The sports I practice the most regularly are tennis, skiing, cycling and hiking.
Technology Project Manager
Joining the team in 2010, I started at the bottom of the chain. Limelight has changed a lot since then, but it’s changing in the right way. Momentum is picking up, new technologies are being explored and as part of the digital team, I’m excited to be a part of it.
I like cycling and rowing at the gym and also playing football at home. I used to box at university.
Commercial Director (UK properties)
My Limelight Sports career kicked off with Nike's PannaKO '04 & now involves the growth, development & direction of Limelight's own properties.
Football now replaced by multi-sport (London Duathlon 2005 was my first) & iron-distance soon? Marathon highlight was NYC '08 & now just 90 secs off Good for Age
Production and Logistics Manager (UK)
I started working with Limelight Sports in January 2014. As a Production and Logistics Manager I look after and assist across multiple events. With a passion for production and creativity I strive to bring innovation to each event I work on.
A mountain enthusiast regularly trying to push the boundaries on my snowboard and learning to telemark ski.
Managing Director (Australia)
I was lucky to be part of the UK company team for 5 years during a massive growth phase, and then set up the Australia/NZ company in 2009. Have been the MD since then!
Run, bike (road/MTB/fixie), swim (badly). Golf (even worse…), and anything else where you can hit/pass/shoot!!
Commercial Partnerships Manager
I joined Limelight in April 2013, previously working in partnerships at the City of London Corporation. Growing up Michael Jordan stood out for me as a true sports icon and even from a young age I was fascinated by the relationships between brands and athletes. Working as part of the commercial team has given me the opportunity to work on some incredible projects with amazing brands as well as fulfil a dream of working with Nike.
Coming from Durham in the North East of England naturally you either become a Newcastle or Sunderland fan, but my first love was the Chicago Bulls. I enjoyed playing Basketball from a young age and it was only later in life my love blossomed for football. I have completed the Great North Run on two occasions and enjoy running regularly.
Joined Limelight in 1998 as Project Manager for Swimathon. Appointed CEO in November 2001 and have looked to develop the team, our client relationships and our company credentials since then. Very privileged to lead such a talented and enthusiastic team of people.
Football and Rugby League. Now running and cycling. Duathlon debut September 2014!
Project Co-Ordinator (UK)
I joined Limelight Sports in January 2014 – I am excited to be working with a company that is fast paced with ambitious plans for the future. I particularly enjoy being part of a team that allows people to enjoy sport in the way that I have.
I have previously competed at county and national level at tennis and am still a qualified tennis coach. I also enjoy playing squash and football and can be found patrolling the midfield every Saturday for the unstoppable Esher United!