The 2015 Wings For Life World Run saw 101,280 participants across 33 countries running to raise money for spinal cord research.
Marketing Potential of
Mass Participation Sport
We passionately believe in their power. They are designed for all: to discover, experience and share...
We do this with, and for, brands. Tailoring to their audiences, needs, plans, targets and ambitions. Small to huge, local to global, strategy to delivery.
Marketing Director (UK)
Using mass participation to get brands and communities to meet around sport was a fascinating proposition when I joined in August 2013. Since then I have learned to understand the incredible power of mass participation and fallen for the passion and creativity of the Limelight Sports team
Pinning down to one sport or one sport event is impossible! Sport has always been at the heart of my life – Noah, Pirmin Zurbriggen, Clyde Drexler, Federer, Zidane… The sports I practice the most regularly are tennis, skiing, cycling and hiking.
Corporate Services Manager (UK)
My career started at Limelight in 2009 as Office Manager, my role developed and I became Corporate Services Manager in 2011.
I’m a gym enthusiast, I enjoy spinning and sculpt classes.
Production Manager (Australia)
Martin started with Limelight when the Australian offices opened in 2009 after working for another sport events agency. Since then he has looked after the Production and Logistics side of all mayor events including the J.P.Morgan Corporate Challenge and Nike She Runs.
Surfing, beach volleyball, swimming and cycling
Managing Director (Australia)
I was lucky to be part of the UK company team for 5 years during a massive growth phase, and then set up the Australia/NZ company in 2009. Have been the MD since then!
Run, bike (road/MTB/fixie), swim (badly). Golf (even worse…), and anything else where you can hit/pass/shoot!!
Assistant Project Manager
I joined in 2012 to work on the TfL Olympic Project, delivering the crowd and traffic management for the road events. I have since been lucky enough to work on projects such as the Royal Parks Foundation Half Marathon, Nike Training Club, British Gas Swims Britain and J.P. Morgan Corporate Challenge
I spend most weekends running around chasing a hockey ball in various locations across the country. I love to ski (recreational only!) and will take any and all opportunities to get to the mountains whenever I can!
Head of Corporate Services (UK)
I first started working for Limelight in 1998 as PR Manager, progressing into Account Management. Having briefly left in both 2001 and 2005 I realised the grass is actually not greener (!) and returned in 2007 to take on the role of Head of Project Management. In 2011 I became Head of Corporate Services.
If I have the time between studying (for a Post Graduate Diploma in HR) and looking after my child my preferences are for running and am also looking forward to trying skiing again next winter, after a second operation to mend my ruptured ACLs!
Technology Operations Lead
I joined Limelight Sports in December 2013 in a newly created role within the expanding Technology department. Having worked in the B2B events industry for a number of years my background is primarily in event marketing and more recently event registration and technical project management.
Member of the gym, I enjoy short-distance running and swimming and I was a keen netball player through my school and university days.
Head of Business Development
New to the company in March 2014 following 16 years within Formula 1 and top level motorsport. Focused on commercialising our international properties and top domestic experiences.
I like a whole bunch of sports, but particularly enjoy motorsport, cycling, rugby and golf. I ran the 2009 London Marathon and raced several sportives including London-Paris, although I do less sport than I used to which is now limited to the occasional run or bike ride.
Head of Technology
I have been with Limelight Sports for over 10 years and experienced first hand countless campaigns in this time. This experience of the live event and event campaigns coupled with my technical knowledge allows me and my team to specialise in “applied technology”; technology that is designed for participation sport enhancing the experience of the participant and their spectators.
Keen cyclist and triathlete. Soft spot for Birmingham city.
Account Director - Cycling (UK)
I joined Limelight in 2013 to grow our global cycling strategy, and develop new event concepts. My background is mass participation charity events and elite sports. For a number of years I worked for British Cycling delivering major events before moving to the Games to deliver the Olympic BMX.
I love cycling and it’s fair to say that I’m happiest when I’m out my bike! From taking on new challenges, weekend training rides, to pootles about town, and soon to be back MTB'ing. To complement the riding this I’ve taken up pilates, and in the winter you'll find me out in the mountains skiing.
Joined Limelight in 1998 as Project Manager for Swimathon. Appointed CEO in November 2001 and have looked to develop the team, our client relationships and our company credentials since then. Very privileged to lead such a talented and enthusiastic team of people.
Football and Rugby League. Now running and cycling. Duathlon debut September 2014!
Events Director (UK)
I joined Limelight in 1999, initially working on mass participation multisport events for young people; I’m now the Events Director with responsibility for a team of 20+ people creating and delivering premium participation sporting experiences
I’m a keen runner and cyclist who loves parkrun and who regularly enters into participation events. I volunteer with Ealing, Southall and Middlesex AC young athletes and passionately believe in the benefits of an active world
Commercial Director (UK properties)
My Limelight Sports career kicked off with Nike's PannaKO '04 & now involves the growth, development & direction of Limelight's own properties.
Football now replaced by multi-sport (London Duathlon 2005 was my first) & iron-distance soon? Marathon highlight was NYC '08 & now just 90 secs off Good for Age
Account Coordinator (Australia)
Worked a few events whilst at uni studying engineering. After graduating saw it as a great opportunity to be a part of a relatively small team compared to most engineering firms, allowing me to really have an impact on my workplace rather than just be a number in an office.
Loves gridiron, playing, coaching and watching. Played for about 5 years, playing in 3 Vicbowl/championship games, and winning two. Enjoys getting on the bike and most outdoor activities.
I started at Limelight Sports in August 2011, when I started we had a small team of 3 in the Melbourne office and 1 in our Sydney office. From there we have grown, and moved to a larger office in the process. I have been lucky enough to have worked across a large number of projects, from small scale one day events to large scale major campaigns. I manage the Nike running account at present which means I am immersed in the Nike world and all the excitement and challenges it poses. Currently I am leading on the Nike She Runs event and Limelight’s internal IT requirements and digital team. Throughout my time at Limelight I have been involved in charity events, running events, and community events, digital campaign’s and have a lot of diversity in my roles.
My favorite activity when I have free is a mix of adventure sports like mountain biking, stand up paddle boarding on the bay in St Kilda or down in the coast on the Great Ocean Road. Skateboarding, especially downhill has always been a passion of mine especially down the coast with big sweeping hills with friends
Account Director (UK)
I’ve always been really passionate about sport and since joining Limelight in 2007 I’ve been an integral part of developing and delivering a wide range of sports events; most notably the successful delivery of the London 2012 Olympic Road Events.
I’ll have a go at most things, but mostly I enjoy getting out for a run in the countryside, jumping on my bike or doing battle on the squash court. I also love escaping to the mountains for a ski and play in the snow!