The 2015 Wings For Life World Run saw 101,280 participants across 33 countries running to raise money for spinal cord research.
Marketing Potential of
Mass Participation Sport
We passionately believe in their power. They are designed for all: to discover, experience and share...
We do this with, and for, brands. Tailoring to their audiences, needs, plans, targets and ambitions. Small to huge, local to global, strategy to delivery.
Head of Corporate Services (UK)
I first started working for Limelight in 1998 as PR Manager, progressing into Account Management. Having briefly left in both 2001 and 2005 I realised the grass is actually not greener (!) and returned in 2007 to take on the role of Head of Project Management. In 2011 I became Head of Corporate Services.
If I have the time between studying (for a Post Graduate Diploma in HR) and looking after my child my preferences are for running and am also looking forward to trying skiing again next winter, after a second operation to mend my ruptured ACLs!
Joined Limelight in 1998 as Project Manager for Swimathon. Appointed CEO in November 2001 and have looked to develop the team, our client relationships and our company credentials since then. Very privileged to lead such a talented and enthusiastic team of people.
Football and Rugby League. Now running and cycling. Duathlon debut September 2014!
Account Director (UK)
Since joining Limelight Sports in 2005 I have worked with most of our clients and projects; ranging from Nike, Sky, Sport Relief, British Gas to TfL and LOCOG. I believe in and am passionate about having the participant at the heart of our work and enabling anyone to achieve in sport.
You will never find me far from a pair of trainers, love a trainer! I have completed 5 marathons, I’m commuter cyclist and most Saturdays I’ll be in defense on a hockey field, when I am not on a boat doing a leg of the Clipper Race that is!
Events Director (UK)
I joined Limelight in 1999, initially working on mass participation multisport events for young people; I’m now the Events Director with responsibility for a team of 20+ people creating and delivering premium participation sporting experiences
I’m a keen runner and cyclist who loves parkrun and who regularly enters into participation events. I volunteer with Ealing, Southall and Middlesex AC young athletes and passionately believe in the benefits of an active world
Production and Logistics Manager (UK)
I started working with Limelight Sports in January 2014. As a Production and Logistics Manager I look after and assist across multiple events. With a passion for production and creativity I strive to bring innovation to each event I work on.
A mountain enthusiast regularly trying to push the boundaries on my snowboard and learning to telemark ski.
Head of Technology
I have been with Limelight Sports for over 10 years and experienced first hand countless campaigns in this time. This experience of the live event and event campaigns coupled with my technical knowledge allows me and my team to specialise in “applied technology”; technology that is designed for participation sport enhancing the experience of the participant and their spectators.
Keen cyclist and triathlete. Soft spot for Birmingham city.
Account Manager (Australia)
I begun working with Limelight Sports in November, 2012 and have since worked on projects such as the JP Morgan Corporate Challenge, XTERRA events, Wiggle Cycle Series and various Nike campaigns. Upcoming projects include the XTERRA Asia Pacific Championships in Jervis Bay, NSW and XTERRA Great Ocean Rd.
Swimming, Biking and Running are my favorite ways to get outdoors and keep active.
Project Coordinator (UK)
I joined Limelight in 2013 in the Experience team, helping deliver some iconic mass participation events for both youths and adults in the UK. My passion for taking part and enthusing others into sport makes Limelight the perfect place to work!
At times there is no better feeling than grinding out a tough win on a muddy rugby pitch; however there are other times when I would far rather be in 30 degree water surfing some of the best waves in the world or at the top of a freezing cold mountain with meters of fresh snow below me!
Commercial Director (UK properties)
My Limelight Sports career kicked off with Nike's PannaKO '04 & now involves the growth, development & direction of Limelight's own properties.
Football now replaced by multi-sport (London Duathlon 2005 was my first) & iron-distance soon? Marathon highlight was NYC '08 & now just 90 secs off Good for Age
Head of Business Development
New to the company in March 2014 following 16 years within Formula 1 and top level motorsport. Focused on commercialising our international properties and top domestic experiences.
I like a whole bunch of sports, but particularly enjoy motorsport, cycling, rugby and golf. I ran the 2009 London Marathon and raced several sportives including London-Paris, although I do less sport than I used to which is now limited to the occasional run or bike ride.
Marketing Director (UK)
Using mass participation to get brands and communities to meet around sport was a fascinating proposition when I joined in August 2013. Since then I have learned to understand the incredible power of mass participation and fallen for the passion and creativity of the Limelight Sports team
Pinning down to one sport or one sport event is impossible! Sport has always been at the heart of my life – Noah, Pirmin Zurbriggen, Clyde Drexler, Federer, Zidane… The sports I practice the most regularly are tennis, skiing, cycling and hiking.
Account Director (UK)
I joined Limelight Sports in 2008, coming from a background in corporate sponsorship and hospitality, and have worked across some of Limelight’s biggest projects. I’m responsible for the strategic direction and delivery of internal and external marketing projects, and managing the Marketing team.
I was UK cheerleading champions three times over (in my youth!), but have more recently hung up the pom poms in favour of aerobics – a slightly less noisy means of keeping fit
Managing Director (Australia)
I was lucky to be part of the UK company team for 5 years during a massive growth phase, and then set up the Australia/NZ company in 2009. Have been the MD since then!
Run, bike (road/MTB/fixie), swim (badly). Golf (even worse…), and anything else where you can hit/pass/shoot!!
Technology Operations Lead
I joined Limelight Sports in December 2013 in a newly created role within the expanding Technology department. Having worked in the B2B events industry for a number of years my background is primarily in event marketing and more recently event registration and technical project management.
Member of the gym, I enjoy short-distance running and swimming and I was a keen netball player through my school and university days.
Assistant Staffing and Logistics Manager (UK)
After leaving the world of event crewing I joined Limelight Sports in June 2013 to work in the Experience team – I love the buzz and the challenges that come with the role….you can’t beat working on event day and seeing all your hard work pay off!
You’ll usually find me jumping around my living room to my latest fitness DVD or cycling to and from work.
Graphic Designer (UK)
My role as Graphic Designer has me creating print and digital work across all of our events. Working closely with the Marketing team I design everything from project websites through to advertising, competitor’s clothing and a variety of pieces in-between.
Having worked in the snowboard industry across the globe I am now based in London where wakeboarding takes up most of my free time. Completed races include the London Marathon and tamely named, Manx Parish Walk.