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Limelight Sports

    Unlocking the
    Marketing Potential of
    Mass Participation Sport

    We passionately believe in their power. They are designed for all: to discover, experience and share...

    We do this with, and for, brands. Tailoring to their audiences, needs, plans, targets and ambitions. Small to huge, local to global, strategy to delivery.

    Us

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    Steve Dews

    Steve Dews
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    Steve Dews

    Head of Technology

    Limelight History

    I have been with Limelight Sports for over 10 years and experienced first hand countless campaigns in this time. This experience of the live event and event campaigns coupled with my technical knowledge allows me and my team to specialise in “applied technology”; technology that is designed for participation sport enhancing the experience of the participant and their spectators.

    Sports Interests

    Keen cyclist and triathlete. Soft spot for Birmingham city.

    James Hogben

    James Hogben
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    James Hogben

    Account Director (UK)

    Limelight History

    I’ve been with Limelight since 2007 and have worked across a range of departments and been involved with some of our highest profile events. Highlights for me include Nike Show Your 5, Royal Parks Foundation Half Marathon and Nike Chance… Did I mention the Nike Chance World Tour?

    Sports Interests

    If you can win or lose I’m interested. I love to go further and push harder. Out of the office you’ll find me on my bike, smashing a squash ball about or with a board strapped to my feet falling down a mountain.

    Tom Kerry

    Tom Kerry
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    Tom Kerry

    Events Director (UK)

    Limelight History

    I joined Limelight in 1999, initially working on mass participation multisport events for young people; I’m now the Events Director with responsibility for a team of 20+ people creating and delivering premium participation sporting experiences

    Sports Interests

    I’m a keen runner and cyclist who loves parkrun and who regularly enters into participation events. I volunteer with Ealing, Southall and Middlesex AC young athletes and passionately believe in the benefits of an active world

    Jack Hazlewood

    Jack Hazlewood
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    Jack Hazlewood

    Project Co-Ordinator (UK)

    Limelight History

    I joined Limelight Sports in January 2014 – I am excited to be working with a company that is fast paced with ambitious plans for the future. I particularly enjoy being part of a team that allows people to enjoy sport in the way that I have.

    Sports Interests

    I have previously competed at county and national level at tennis and am still a qualified tennis coach. I also enjoy playing squash and football and can be found patrolling the midfield every Saturday for the unstoppable Esher United!

    Shansel Lindsay

    Shansel Lindsay
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    Shansel Lindsay

    Corporate Services Manager (UK)

    Limelight History

    My career started at Limelight in 2009 as Office Manager, my role developed and I become Corporate Services Manager in 2011.

    Sports Interests

    I’m a gym enthusiast, I enjoy spinning and sculpt classes.

    Andrew O’Loughlin

    Andrew O’Loughlin
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    Andrew O’Loughlin

    Managing Director (Australia)

    Limelight History

    I was lucky to be part of the UK company team for 5 years during a massive growth phase, and then set up the Australia/NZ company in 2009. Have been the MD since then!

    Sports Interests

    Run, bike (road/MTB/fixie), swim (badly). Golf (even worse…), and anything else where you can hit/pass/shoot!!

    Dave Livanes

    Dave Livanes
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    Dave Livanes

    Account Manager (Australia)

    Limelight History

    I begun working with Limelight Sports in November, 2012 and have since worked on projects such as the JP Morgan Corporate Challenge, XTERRA events, Wiggle Cycle Series and various Nike campaigns. Upcoming projects include the XTERRA Asia Pacific Championships in Jervis Bay, NSW and XTERRA Great Ocean Rd.

    Sports Interests

    Swimming, Biking and Running are my favorite ways to get outdoors and keep active.

    Diccon Loy

    Diccon Loy
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    Diccon Loy

    Commercial Director (UK properties)

    Limelight History

    My Limelight Sports career kicked off with Nike's PannaKO '04 & now involves the growth, development & direction of Limelight's own properties.

    Sports Interests

    Football now replaced by multi-sport (London Duathlon 2005 was my first) & iron-distance soon? Marathon highlight was NYC '08 & now just 90 secs off Good for Age

    Bastien Hibon

    Bastien Hibon
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    Bastien Hibon

    Marketing Director (UK)

    Limelight History

    Using mass participation to get brands and communities to meet around sport was a fascinating proposition when I joined in August 2013. Since then I have learned to understand the incredible power of mass participation and fallen for the passion and creativity of the Limelight Sports team

    Sports Interests

    Pinning down to one sport or one sport event is impossible! Sport has always been at the heart of my life – Noah, Pirmin Zurbriggen, Clyde Drexler, Federer, Zidane… The sports I practice the most regularly are tennis, skiing, cycling and hiking.

    Alex Curtis

    Alex Curtis
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    Alex Curtis

    Senior Production and Logistics Manager (UK)

    Limelight History

    I joined in 2010 and have since been promoted to Senior Production and Logistics Manager. I have led the production team on our biggest events, and most recently, our innovative owned projects. A finalist for Production Manager of the year, I enjoy building relationships with the extended team that is our suppliers.

    Sports Interests

    A keen and enthusiastic sportsman who has completed challenges I would never have thought about until I joined Limelight. One of the keen cyclists here, recently completing two London to Brighton rides, and Ride London. My most challenging and rewarding ride was a 300mile ride from London to Cornwall.

    Craig Dews

    Craig Dews
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    Craig Dews

    CEO

    Limelight History

    Joined Limelight in 1998 as Project Manager for Swimathon. Appointed CEO in November 2001 and have looked to develop the team, our client relationships and our company credentials since then. Very privileged to lead such a talented and enthusiastic team of people.

    Sports Interests

    Football and Rugby League. Now running and cycling. Duathlon debut September 2014!

    Andrew Rowse

    Andrew Rowse
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    Andrew Rowse

    Account Coordinator (Australia)

    Limelight History

    Worked a few events whilst at uni studying engineering. After graduating saw it as a great opportunity to be a part of a relatively small team compared to most engineering firms, allowing me to really have an impact on my workplace rather than just be a number in an office.

    Sports Interests

    Loves gridiron, playing, coaching and watching. Played for about 5 years, playing in 3 Vicbowl/championship games, and winning two. Enjoys getting on the bike and most outdoor activities.

    Rosa Aaronovitch

    Rosa Aaronovitch
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    Rosa Aaronovitch

    Digital Marketing Executive (UK)

    Limelight History

    Having graduated in 2012 with a largely political background, I decided to put my number one obsession* to good use and work in sport. I’ve been at Limelight Sports now for two months and couldn’t have asked for a better environment in which to flex my digitally marketed muscles. (*cake a close second)

    Sports Interests

    One afternoon, sort-of-long ago, I found myself bored senseless with GCSE revision. Desperate to find a means of escape my mother couldn’t object to, I went for a run. Since then I’ve run in many a country, covered many a mile and secured GFA times running the London and NYC Marathons.

    Mike Jones

    Mike Jones
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    Mike Jones

    Head of Business Development

    Limelight History

    New to the company in March 2014 following 16 years within Formula 1 and top level motorsport. Focused on commercialising our international properties and top domestic experiences.

    Sports Interests

    I like a whole bunch of sports, but particularly enjoy motorsport, cycling, rugby and golf. I ran the 2009 London Marathon and raced several sportives including London-Paris, although I do less sport than I used to which is now limited to the occasional run or bike ride.

    Sondrine Sharland

    Sondrine Sharland
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    Sondrine Sharland

    Assistant Production & Logistics Manager (UK)

    Limelight History

    I joined in May 2012 on the TfL Olympics team within production for all the road race events. I have since been involved in a number of projects including RPFHM, Palace to Palace, Energizer Night Run, J.P.Morgan CC, London Duathlon, Swim Britain, Sport Relief and LYG.

    Sports Interests

    I enjoy keeping fit especially being outdoors. Walking in the hills and mountains, cycling or more recently scooting around the streets of London for my commute.

    Adam Chapman

    Adam Chapman
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    Adam Chapman

    Business Development Executive (UK)

    Limelight History

    Became a ‘Limelighter’ in January 2014 after 2 years in the commercial office at Manchester United and have enjoyed my time here so far immensely. My role is to help attract commercial partners for our portfolio of events and with the plans ahead, it couldn’t be more exciting!

    Sports Interests

    Keen golfer and cricketer. On Saturdays, can be found on the terraces of Selhurst Park, home of the mighty Crystal Palace!

    Limelight Sports Ltd

    29-35 Rathbone Street
    London
    W1T 1NJ
    Tel: +44 (0) 20 72994160
    Fax: +44 (0) 20 72994161

    info@limelightsports.com

    Limelight Sports Australia

    86 Tope Street
    South Melbourne
    VIC 3205
    Tel: +61 (0) 3 9645 9033

    hello@limelightsports.com

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