Steve Way hit the headlines after finishing 10th in the Commonwealth Games marathon.
Marketing Potential of
Mass Participation Sport
We passionately believe in their power. They are designed for all: to discover, experience and share...
We do this with, and for, brands. Tailoring to their audiences, needs, plans, targets and ambitions. Small to huge, local to global, strategy to delivery.
Account Director (UK)
I joined Limelight Sports in 2008, coming from a background in corporate sponsorship and hospitality, and have worked across some of Limelight’s biggest projects. I’m responsible for the strategic direction and delivery of internal and external marketing projects, and managing the Marketing team.
I was UK cheerleading champions three times over (in my youth!), but have more recently hung up the pom poms in favour of aerobics – a slightly less noisy means of keeping fit
Marketing Director (UK)
Using mass participation to get brands and communities to meet around sport was a fascinating proposition when I joined in August 2013. Since then I have learned to understand the incredible power of mass participation and fallen for the passion and creativity of the Limelight Sports team
Pinning down to one sport or one sport event is impossible! Sport has always been at the heart of my life – Noah, Pirmin Zurbriggen, Clyde Drexler, Federer, Zidane… The sports I practice the most regularly are tennis, skiing, cycling and hiking.
Digital Marketing Executive (UK)
Having graduated in 2012 with a largely political background, I decided to put my number one obsession* to good use and work in sport. I’ve been at Limelight Sports now for two months and couldn’t have asked for a better environment in which to flex my digitally marketed muscles. (*cake a close second)
One afternoon, sort-of-long ago, I found myself bored senseless with GCSE revision. Desperate to find a means of escape my mother couldn’t object to, I went for a run. Since then I’ve run in many a country, covered many a mile and secured GFA times running the London and NYC Marathons.
Joined Limelight in 1998 as Project Manager for Swimathon. Appointed CEO in November 2001 and have looked to develop the team, our client relationships and our company credentials since then. Very privileged to lead such a talented and enthusiastic team of people.
Football and Rugby League. Now running and cycling. Duathlon debut September 2014!
Head of Corporate Services (UK)
I first started working for Limelight in 1998 as PR Manager, progressing into Account Management. Having briefly left in both 2001 and 2005 I realised the grass is actually not greener (!) and returned in 2007 to take on the role of Head of Project Management. In 2011 I became Head of Corporate Services.
If I have the time between studying (for a Post Graduate Diploma in HR) and looking after my child my preferences are for running and am also looking forward to trying skiing again next winter, after a second operation to mend my ruptured ACLs!
Head of Business Development
New to the company in March 2014 following 16 years within Formula 1 and top level motorsport. Focused on commercialising our international properties and top domestic experiences.
I like a whole bunch of sports, but particularly enjoy motorsport, cycling, rugby and golf. I ran the 2009 London Marathon and raced several sportives including London-Paris, although I do less sport than I used to which is now limited to the occasional run or bike ride.
Project Coordinator (UK)
I joined Limelight Sports fairly recently in December 2013 having worked initially as day staff on the Royal Parks Foundation Half Marathon. My time here so far has been a very busy but incredibly rewarding experience – now I can’t wait to get stuck in and actually work on our events this summer!
I enjoy swimming and am a keen runner – I have done a half marathon but am determined to one day run the whole hog. I also enjoy group activity and attend regular Body Attack classes and Boot Camp (though my attendance in the latter seems to trail off over winter)!
Digital Marketing Manager (UK)
After 5 years working for an F1 team, I started with Limelight Sports in 2013, and have been in love with the job since then. The shared love of sport and most importantly, the shared belief that an active world is a better world really are important things for me.
Riding my bike around London, to get from/to work or at the weekend for relaxing rides. It can be hectic with regards to traffic, but it provides me with such a great feeling of freedom. Something that the tube can’t beat!
Graphic Designer (UK)
My role as Graphic Designer has me creating print and digital work across all of our events. Working closely with the Marketing team I design everything from project websites through to advertising, competitor’s clothing and a variety of pieces in-between.
Having worked in the snowboard industry across the globe I am now based in London where wakeboarding takes up most of my free time. Completed races include the London Marathon and tamely named, Manx Parish Walk.
Events Director (UK)
I joined Limelight in 1999, initially working on mass participation multisport events for young people; I’m now the Events Director with responsibility for a team of 20+ people creating and delivering premium participation sporting experiences
I’m a keen runner and cyclist who loves parkrun and who regularly enters into participation events. I volunteer with Ealing, Southall and Middlesex AC young athletes and passionately believe in the benefits of an active world
Commercial Director (UK properties)
My Limelight Sports career kicked off with Nike's PannaKO '04 & now involves the growth, development & direction of Limelight's own properties.
Football now replaced by multi-sport (London Duathlon 2005 was my first) & iron-distance soon? Marathon highlight was NYC '08 & now just 90 secs off Good for Age
Account Director (Australia)
Responsible for the internal resources of the company and management of client relationships for the Australian business. A former employee of Limelight Sports UK for 11 years, working on a number of events such as Swimathon, London Youth Games, Nike Park and the J.P Morgan Corporate Challenge Series.
Running a marathon has always been on my bucket list! Recently I signed up for the New York Marathon, which I will run in November. I don’t love running, so will need to overcome a mental block but am ready for the challenge!
Account Coordinator (Australia)
After completing an internship at Limelight in 2012 I was offered an Account Coordinator role and have continued ever since, I have worked across Event Experience elements for accounts such as ESPN, J.P. Morgan, Ricoh & Nike Running/Football.
I am a lover of all sports, whether watching the pro’s or participating myself I can’t get enough! Currently playing Cricket for Surrey Hills Cricket Club and enjoy getting out and playing Golf & Tennis as often as I can.
Account Director - Cycling (UK)
I joined Limelight in 2013 to grow our global cycling strategy, and develop new event concepts. My background is mass participation charity events and elite sports. For a number of years I worked for British Cycling delivering major events before moving to the Games to deliver the Olympic BMX.
I love cycling and it’s fair to say that I’m happiest when I’m out my bike! From taking on new challenges, weekend training rides, to pootles about town, and soon to be back MTB'ing. To complement the riding this I’ve taken up pilates, and in the winter you'll find me out in the mountains skiing.
Head of Technology
I have been with Limelight Sports for over 10 years and experienced first hand countless campaigns in this time. This experience of the live event and event campaigns coupled with my technical knowledge allows me and my team to specialise in “applied technology”; technology that is designed for participation sport enhancing the experience of the participant and their spectators.
Keen cyclist and triathlete. Soft spot for Birmingham city.
Managing Director (Australia)
I was lucky to be part of the UK company team for 5 years during a massive growth phase, and then set up the Australia/NZ company in 2009. Have been the MD since then!
Run, bike (road/MTB/fixie), swim (badly). Golf (even worse…), and anything else where you can hit/pass/shoot!!