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Limelight Sports

    Unlocking the
    Marketing Potential of
    Mass Participation Sport

    We passionately believe in their power. They are designed for all: to discover, experience and share...

    We do this with, and for, brands. Tailoring to their audiences, needs, plans, targets and ambitions. Small to huge, local to global, strategy to delivery.

    Us

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    Tom Kerry

    Tom Kerry
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    Tom Kerry

    Events Director (UK)

    Limelight History

    I joined Limelight in 1999, initially working on mass participation multisport events for young people; I’m now the Events Director with responsibility for a team of 20+ people creating and delivering premium participation sporting experiences

    Sports Interests

    I’m a keen runner and cyclist who loves parkrun and who regularly enters into participation events. I volunteer with Ealing, Southall and Middlesex AC young athletes and passionately believe in the benefits of an active world

    Dallah Campbell

    Dallah Campbell
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    Dallah Campbell

    I.T Coordinator (UK)

    Limelight History

    I’ve been employed by Limelight since 2010 as an I.T. assistant. Now as I.T. Coordinator, I solely maintain the electrical and computerized equipment within the office.

    Sports Interests

    After a number of injuries I am currently reviving my fitness motivation using the Insanity workout that mainly involves plyometric interval training and cardio strengthening exercises. I also enjoy basketball and was a striker within the company football team.

    Diccon Loy

    Diccon Loy
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    Diccon Loy

    Commercial Director (UK properties)

    Limelight History

    My Limelight Sports career kicked off with Nike's PannaKO '04 & now involves the growth, development & direction of Limelight's own properties.

    Sports Interests

    Football now replaced by multi-sport (London Duathlon 2005 was my first) & iron-distance soon? Marathon highlight was NYC '08 & now just 90 secs off Good for Age

    Steve Dews

    Steve Dews
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    Steve Dews

    Head of Technology

    Limelight History

    I have been with Limelight Sports for over 10 years and experienced first hand countless campaigns in this time. This experience of the live event and event campaigns coupled with my technical knowledge allows me and my team to specialise in “applied technology”; technology that is designed for participation sport enhancing the experience of the participant and their spectators.

    Sports Interests

    Keen cyclist and triathlete. Soft spot for Birmingham city.

    Sue Courtney

    Sue Courtney
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    Sue Courtney

    Head of Corporate Services (UK)

    Limelight History

    I first started working for Limelight in 1998 as PR Manager, progressing into Account Management. Having briefly left I realised the grass is actually not greener on the other side and returned to the company in 2007 to take on the role of Head of Project Management. In 2011 I became Head of Corporate Services and have since completed a Post Graduate Diploma in HR and am now an Assoc member of the CIPD. My challenge for 2015/2016 is to complete my final year at the University of Wales (part time) to get my Masters in HR.

    Sports Interests

    I enjoy running and have completed a number of 10ks. If I get the chance I also like to ski, having only learnt 10 years ago I’m making up for lost time!

    Sondrine Sharland

    Sondrine Sharland
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    Sondrine Sharland

    Assistant Production & Logistics Manager (UK)

    Limelight History

    I joined in May 2012 on the TfL Olympics team within production for all the road race events. I have since been involved in a number of projects including RPFHM, Palace to Palace, Energizer Night Run, J.P.Morgan CC, London Duathlon, Swim Britain, Sport Relief and LYG.

    Sports Interests

    I enjoy keeping fit especially being outdoors. Walking in the hills and mountains, cycling or more recently scooting around the streets of London for my commute.

    Megan Palmer

    Megan Palmer
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    Megan Palmer

    Project Coordinator (UK)

    Limelight History

    After graduating in 2013 in, I joined Limelight Sports in October 2014, making the decision to move from the country to the big smoke! I have always loved sports, joining every team I could throughout my school years. Since joining I have worked on projects such as Swimathon, Royal Park Foundation Half Marathon, J.P. Morgan and Race for the Kids.

    Sports Interests

    I’ve always loved to play netball, ‘dream teaming’ with my friends since I can remember. I am also an avid fan of the Limelight Sports Friday lunchtime basketball club, despite my enthusiasm not reflecting in my skills.

    Kiki Tjia

    Kiki Tjia
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    Kiki Tjia

    Account Manager (Australia)

    Limelight History

    I have been involved with Limelight Sports in both Australia and the UK for event day roles over the past 7 years and started working full time with the company in 2016 as the Account Manager for the Nike accounts including Nike+ Run Club, Nike Football and Nike Training.

    Sports Interests

    I enjoy all things sports whether it be playing touch football and basketball or watching and supporting my favourite sports teams such as the St George Illawarra Dragons, Sydney Swans, Golden State Warriors, sports is my passion.

    Sandra Senior

    Sandra Senior
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    Sandra Senior

    Head of Finance (UK)

    Limelight History

    I am the head of finance at Limelight Sports. I most enjoy the interaction with my colleagues. I like the variety that each project brings. Occasionally the Experience department will let me out of the office to help out on one of their events. Fun, fun, fun!!!

    Sports Interests

    I like running for fun and in the spring to summer months I run home at least once a week – covering 13+ miles. I love the gym and you can find me in my local gym at least five days a week, working on strength training or maintaining my cardio levels.

    Ian Hayne

    Ian Hayne
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    Ian Hayne

    Senior Project Manager (UK)

    Limelight History

    I joined in 2011 to take over project management of the Swimathon. Since then I have been heavily involved in some of our newest properties including Night Run, London Duathlon and School Swimathon. Within the Invested Properties department, I now specialize in creating and developing our owned events.

    Sports Interests

    I am a pure, unashamed sports geek. If ever I’m not watching sport on TV then I’m attempting (and generally failing) to emulate the pros in real life. In recent times this has turned into a passion for cycling and running, and an attempt to get back into the pool mean that a triathlon is next on my list

    Andrew O’Loughlin

    Andrew O’Loughlin
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    Andrew O’Loughlin

    Managing Director (Australia)

    Limelight History

    I was lucky to be part of the UK company team for 5 years during a massive growth phase, and then set up the Australia/NZ company in 2009. Have been the MD since then!

    Sports Interests

    Run, bike (road/MTB/fixie), swim (badly). Golf (even worse…), and anything else where you can hit/pass/shoot!!

    Bastien Hibon

    Bastien Hibon
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    Bastien Hibon

    Marketing Director (UK)

    Limelight History

    Using mass participation to get brands and communities to meet around sport was a fascinating proposition when I joined in August 2013. Since then I have learned to understand the incredible power of mass participation and fallen for the passion and creativity of the Limelight Sports team

    Sports Interests

    Pinning down to one sport or one sport event is impossible! Sport has always been at the heart of my life – Noah, Pirmin Zurbriggen, Clyde Drexler, Federer, Zidane… The sports I practice the most regularly are tennis, skiing, cycling and hiking.

    Craig Dews

    Craig Dews
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    Craig Dews

    CEO

    Limelight History

    Joined Limelight in 1998 as Project Manager for Swimathon. Appointed CEO in November 2001 and have looked to develop the team, our client relationships and our company credentials since then. Very privileged to lead such a talented and enthusiastic team of people.

    Sports Interests

    Football and Rugby League. Now running and cycling. Duathlon debut September 2014!

    Katie Woodrow

    Katie Woodrow
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    Katie Woodrow

    Assistant Project Manager

    Limelight History

    I joined in 2012 to work on the TfL Olympic Project, delivering the crowd and traffic management for the road events. I have since been lucky enough to work on projects such as the Royal Parks Foundation Half Marathon, Nike Training Club, British Gas Swims Britain and J.P. Morgan Corporate Challenge

    Sports Interests

    I spend most weekends running around chasing a hockey ball in various locations across the country. I love to ski (recreational only!) and will take any and all opportunities to get to the mountains whenever I can!

    Lucien Bigois

    Lucien Bigois
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    Lucien Bigois

    Digital Marketing Manager (UK)

    Limelight History

    After 5 years working for an F1 team, I started with Limelight Sports in 2013, and have been in love with the job since then. The shared love of sport and most importantly, the shared belief that an active world is a better world really are important things for me.

    Sports Interests

    Riding my bike around London, to get from/to work or at the weekend for relaxing rides. It can be hectic with regards to traffic, but it provides me with such a great feeling of freedom. Something that the tube can’t beat!

    Danielle Galea

    Danielle Galea
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    Danielle Galea

    Account Manager (Australia)

    Limelight History

    Project lead on the Wiggle Cycle Series Victorian events, Triathlon Victoria’s Yarrawonga Mulwala MultiSport Festival including the State Championship Triathlon and National Championship for the Aquathlon. Now also working on Nike Running events.

    Sports Interests

    Fun run marathoner, having completed 7 marathons and more in sight! An NTC / cross-fit style gym junkie and yoga wannabe!

    Limelight Sports Ltd

    29-35 Rathbone Street
    London
    W1T 1NJ
    Tel: +44 (0) 20 72994160
    Fax: +44 (0) 20 72994161

    info@limelightsports.com


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    Limelight Sports Australia

    86 Tope Street
    South Melbourne
    VIC 3205
    Tel: +61 (0) 3 9645 9033

    hello@limelightsports.com


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    Limelight Sports Middle East

    PO Box 392831
    Dubai
    UAE
    Tel: +971 (0) 564 912 107

    dubai@limelightsports.com


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